Originally Published at MediaVillage Let’s start with what we’ve heard from the measurement sector just this year so far. As eMarketer noted, in Q2 2024, linear TV delivered the majority of ad impressions, accounting for nearly 90% of the time viewers spent watching...
Back in May we advised clients and friends alike on both the buying and selling ends of the political-advertising equation to be prepared for a possible tsunami of political ad orders backloaded and shoehorned into late Q3 and on into Election Day. Originally...
You might say that, in recent weeks, we’ve been digging into the Cookie Jar… so you don’t have to. Originally Published at MediaVillage In our first of three postings on the topic, we attempted to “set the table” for you, if you will, by examining where we are in...