Recently Viamedia’s Divisional Vice President, Brad Boggs, and Tallahassee-based Account Executive, Leslie Baker spoke to the Greater Tallahassee Chamber of Commerce about trends in advertising. Their presentation, presented by WCTV, entitled “Beyond the Basics: Put...
Lexington, KY – December 1, 2020 – David Solomon, a 17-year Viamedia veteran, most recently serving as Chief Revenue Officer, has been promoted to President and CEO of the company, effective immediately. He succeeds Mark Lieberman, who joined the company in 2014 as...
New Research Reveals New Opportunities for Local US Business Owners to Renew Advertising June 17, 2020 08:45 AM Eastern Daylight Time NEW YORK–(BUSINESS WIRE)–Despite the economic downturn wrought by COVID-19, over 75% of local US businesses have...
Email marketing is a powerful way to connect with your audience. Your emails can deliver valuable information, improve awareness of your products and services, and ultimately boost sales. However, effective email marketing is not as simple as you might think and...
A new year, a new plan? Right? Do you have your 2019 marketing strategy planned and ready to execute? Hopefully you answered YES to that question. The truth is a year round marketing and advertising strategy can bring more value than you think. Here are the 5 reasons...
While the constant, unceasing, relentless targeting dialogue in marketing circles tends to revolve around reaching millennials, what about Generation Z? Those ages 6-24, born between 1994 and 2012, are increasingly becoming more financially influential in America....
