Lisa is a seasoned veteran in the Detroit media market. She has over 25 years of local & regional television experience specializing in automotive, political, and health & wellness categories. Her media career began with an independent broadcast station WXON-TV 20. She moved into the world of cable starting at Columbia Cable and following with TCI, Continental Cablevision, Media-One and Comcast Spotlight. She has received awards for promotional efforts from the CAB and other sales accolades throughout her career.
Lisa joined Viamedia in January 2014 to work with the leadership team as the Automotive Sales Manager, developing & implementing an automotive strategy in Detroit. Together she and the Detroit team are leading the charge to grow automotive revenue by leveraging auto relationships with local dealers & agencies along with maintaining a high level of auto knowledge and best practices of customer service.
Lisa is married to her wonderful husband, Rob, and has a daughter, Shelby. As a family they have a passion for fast pitch softball, basketball and golf. Lisa is a graduate of Central Michigan University with a Bachelor of Applied Arts Degree in Communications and Associate Degree in Marketing & Advertising. She is very active with many charities, including Gleaner’s Food Bank, St. Joseph Church, Make-A-Wish and St. Jude’s Hospital.