Kim Norris is a senior cable advertising and media executive with over 20 years of experience in general management and leading sales, strategy and new ad technology products and solutions for multiple cable operators. An industry thought leader and innovator; Norris has established a record of success running both traditional media sales and incubating and deploying transformative new advertising products at the convergence of media, technology and data.
As EVP of Emerging Business & Data Analytics at Cablevision, Norris drove the advanced advertising product roadmap and commercial strategy for set top box data and addressable and interactive television advertising that established Cablevision as an advertising industry leader and innovator. Building teams in business development, product development, ad tech and operations, research and big data analytics, Norris leveraged technology and data to help cable marketing and brands and advertisers reach their consumer audiences and optimize their media planning, buying and ROI.
Previously, Norris held general management roles successfully building advertising sales organizations from the ground up for both Comcast and Cablevision. At Comcast she was a Division Vice President running a $189 million dollar business with 400+ employees leading local, regional and national revenues for the Northeast television markets following Comcast’s acquisition of ATT Cable. Prior to joining Comcast in 2002, Norris was SVP of advertising sales for Cablevision cable systems and News 12 regional news networks. She began her career with Cablevision in cable advertising as a local cable advertising account executive. Before rejoining Cablevision in 2008, Norris also served as the founding President of the DPAA (Digital Place-based Advertising Association) in the digital out-of-home advertising industry.
Norris has served on advisory committees for CTAM, NCC, CAB, WICT, IAB, Cablelabs and several technology companies. Multichannel News and Women in Cable Telecommunications (WICT) named her a “Wonder Woman” in 2013. She was also recognized by Cablefax as a “Top Woman in Cabletech” in 2011, 2012 and 2013 and is a WICT Betsey Magness Leadership Fellow. In 2010, she received the “Most Significant Product or Platform” award from ITVT for leadership in interactive and multiplatform television.