GRAND RAPIDS, MICH, February 26, 2015 – Broadway Systems, the industry’s leading provider of advertising management software for cable and advanced television networks, announced today a partnership with placemedia, the only fully automated, programmatic planning and buying solution for linear television.
In a rapidly-changing media landscape, the powerhouse partnership gives networks looking for flexible solutions the opportunity to take advantage of programmatic planning and buying options as additive to their overall advertising strategy.
“As the industry continues to evolve, networks have begun to recognize programmatic placement as a valuable tool for selling scatter and other fragmented audience inventory,” said James Ackerman, Executive Chairman, Broadway Systems. “We are pleased to be working with placemedia to offer our clients the ability to include programmatic options in their advertising plans while continuing to facilitate all ad management needs through Broadway Systems’ simple end-to-end platform.”
The Broadways Systems placemedia partnership will allow networks to ingest and manage all programmatic advertising orders and details from placemedia through the Broadway Systems platform, providing a simple, seamless management solution.
“We are thrilled to work with Broadway Systems to provide this advantage to our customers,” said Derek Mattsson, President, placemedia. “Advertising management is key in the television industry and user-friendly, fully integrated solutions are crucial to productivity and the bottom line. This partnership allows networks to further customize their advertising strategy, taking advantage of programmatic placement opportunities as part of their overall plan.”
Broadways Systems’ robust tools and solutions including the advanced Deal Change Cockpit, Optimized Spot Placement, and more continue to be available to networks utilizing the placemedia integration, further increasing flexibility, maximizing productivity and reducing the risk of error.
placemedia is the fully automated programmatic television platform for linear television. The placemedia platform seamlessly connects agencies, rep firms and DSPs from the demand side with aggregated inventory from its supply side partners. Through aggregation and automation, placemedia is creating new value for undersold inventory on cable networks, broadcast and with MVPDs. Visit www.placemedia.com for more information.
About Broadway Systems: Since 2002, Broadway Systems has collaborated with cable networks to engineer a contemporary and fully integrated programming, sales, traffic, stewardship, and billing software system. Today, Broadway Systems offers the only proven end-to-end platform created specifically for cable and OTT networks, offering these networks a strategic alternative to existing vendors, one that is dedicated to their business and keeps pace with the changing needs of this dynamic industry. The Broadway Systems platform manages more than $4 billion in advertising revenues for top 20 rated cable and IPTV networks including Scripps Networks, Tennis Channel, Fox News, BBC America, WWE Network and many others. Find out more at www.broadwaysystems.com.