Summer doesn’t mean you have to take a break from advertising. When you think of summer, you probably think of sunny days sitting by the pool, enjoying a frosty beverage, and not thinking twice about what’s on the screen closest to you. Once upon a time, you were...
Father’s Day is right around the corner, and while spending isn’t quite to the Mother’s Day level, people are starting to invest more and more in honoring dear ol’ Dad. According to the 2018 National Retail Federation’s annual Father’s Day Survey, it was estimated...
What if I told you that promoting political parties, candidates, and issues are really no different than how a brand markets and promotes themselves? I know that something like this can sound insensitive when discussing something as meaningful as determining who...
If someone had asked you 20 years ago what your most valued appliance was, I highly doubt you would have said “mobile phone”. In fact, had you been told that you would be completely dependent on something that at most is 18 square inches and weighs less than a half a...
New York, NY — Thursday, March 28, 2019 – Viamedia hosted a widely attended industry webinar March 27, 2019 to discuss the latest insights into Streaming TV (OTT) and how marketers are best leveraging the fast growing television platforms. The panel was led...
As a growing number of Americans jump on board with TV streaming services, the television landscape continues to be redefined on a monthly, or even weekly basis. According to an article about the future of TV in The Wallstreet Journal, more than 1 million consumers...
