For our latest blog, we’re taking a bite into “cookies,” which have been much-discussed and even hotly debated – and not just in the culinary sense. We’ve been talking about cookies with our clients for years of course — but maybe, at this arguably...
Whichever the preferred nomenclature, it can broadly be described as the cycle through which consumers trek from product/service/brand awareness to loyalty. The concept has been enunciated, illustrated and otherwise used for decades in order to help categorize and...
Many of us have fond junior high school memories of coaches exhorting us to hustle our… selves … out of the locker room and onto the field for our daily sports practice. “Let’s go outside!” may have been a common coaches’ refrain. Originally Published at MediaVillage...
Viamedia to Manage Local and Regional Direct Ad Sales Firm in Its DMAs for Fast-Growing Digital Place-Based Advertising Platform Lexington, KY – December 7, 2023 – Viamedia, the leading fully-integrated independent cross-media local advertising company, today...
Viamedia’s Chief Marketing & People Officer, Was Recognized for Her Powerful Influence and Pioneering Role within the Industry, as well as Her Tireless Efforts in Mentorship and Professional Development New York City – December 6, 2023 – Viamedia, the...
Lexington, KY – November 14, 2023 – Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced the launch of its innovative new managed service, the Parrot Ad Decisioning Systems (Parrot ADS). This transformative platform...
