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Viamedia Unveils Parrot ADS: A Revolutionary Managed Service For Simultaneous Linear and CTV Ad Insertion

Viamedia Unveils Parrot ADS: A Revolutionary Managed Service For Simultaneous Linear and CTV Ad Insertion

Nov 16, 2023

Lexington, KY – November 14, 2023 – Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced the launch of its innovative new managed service, the Parrot Ad Decisioning Systems (Parrot ADS). This transformative platform...
Maximizing Advertising Impact with Viamedia’s Digital Out of Home (DOOH)

Maximizing Advertising Impact with Viamedia’s Digital Out of Home (DOOH)

Nov 9, 2023

In today’s fast-paced digital world, businesses are constantly seeking innovative ways to connect with their target audience. One such avenue that’s been gaining tremendous momentum is Digital Out of Home (DOOH) advertising. Viamedia, a pioneering company...
Boost Your Black Friday and Small Business Saturday Success with Viamedia

Boost Your Black Friday and Small Business Saturday Success with Viamedia

Nov 7, 2023

Black Friday and Small Business Saturday are two of the most anticipated shopping days of the year. Whether you’re a retail giant or a small local business, these events provide excellent opportunities to attract customers and boost sales. Viamedia can help your...
VIAMEDIA ENTERS MULTI-YEAR PARTNERSHIP WITH ADAMS CABLE SERVICE, EXTENDING VIAMEDIA’S PENNSYLVANIA FOOTPRINT

VIAMEDIA ENTERS MULTI-YEAR PARTNERSHIP WITH ADAMS CABLE SERVICE, EXTENDING VIAMEDIA’S PENNSYLVANIA FOOTPRINT

Nov 15, 2022

Leading Cross-Media Local Ad Representation Firm Will Manage Ad Sales in East and Northeast Pennsylvania New York City – November 15, 2022 – Viamedia, the leading fully-integrated independent cross-media local advertising company, has been selected to manage ad sales...
POLITICAL AD SPENDING EXPLODES ON SPORTS PROGRAMMING, PER VIAMEDIA DATA

POLITICAL AD SPENDING EXPLODES ON SPORTS PROGRAMMING, PER VIAMEDIA DATA

Oct 31, 2022

Leading Independent Provider of Ad-Sales Representation to Cable TV Systems Sees Near-Tripling in Spending Vs. 2018 Mid-Terms  Viamedia Poised to Meet or Exceed Prior Political-Ad Records Despite Impact on Cable Advertising of Cord-Cutting New York City – October 31,...
VIAMEDIA SELECTED AS LONG-TERM AD REP BY HOLSTONCONNECT, POWERED BY MOBITV

VIAMEDIA SELECTED AS LONG-TERM AD REP BY HOLSTONCONNECT, POWERED BY MOBITV

Sep 19, 2022

Leading Cross-Media Local Ad Sales Company Will Manage Ad Sales on Behalf of Not-For-Profit Operator in Upper East Tennessee  New York City – September  19, 2022 – Viamedia, the leading fully-integrated independent cross-media local advertising company, today...
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Industry News

  • Viamedia Unveils Restructured Executive Leadership Team to Accelerate the Next Stage of Growth and Innovation
  • Viamedia Acquires LocalFactor to Transform Digital Ad Operations, Unlock Greater Precision, Reach, Efficiency, and Results Across Linear TV, Streaming, and Digital
  • But Wait There’s More! Viamedia Hits 100 Video Service Providers Setting an Industry Record
  • Addressable Advertising and AI: What’s Next for Media in 2025?
  • Viamedia Signs Six New Ad Sales Deals, Increasing Its Network to 93 Providers and Supporting Local Advertisers in 74 Key Markets

Viamedia News

  • Viamedia Unveils Restructured Executive Leadership Team to Accelerate the Next Stage of Growth and Innovation
  • Viamedia Acquires LocalFactor to Transform Digital Ad Operations, Unlock Greater Precision, Reach, Efficiency, and Results Across Linear TV, Streaming, and Digital
  • Viamedia Signs Six New Ad Sales Deals, Increasing Its Network to 93 Providers and Supporting Local Advertisers in 74 Key Markets
  • Viamedia Secures Five New Ad Sales Deals, Expanding Total Reach to 88 Service Providers Across 73 Markets
  • Viamedia Scores Three New Ad Sales Deals, Bringing its Total Reach to 83 Service Providers Across 72 Markets
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