Mark Lieberman joined Viamedia, the country’s largest independent TV advertising management solutions company, as president and chief executive officer in January 2014 after an extensive career in the media and technology industry. While at Viamedia, he was inducted into the class of 2016 Cable TV Pioneers; and has been named one of the CableFax 100 most powerful people in cable. He was Chairman of Viamedia’s programmatic-TV subsidiary, placemedia, which was sold to Altice in 2017.
Prior to Viamedia, Mark was the co-founder, Chairman and CEO of TRA a leading big TV data, media analytics, software and research technology firm sold to TiVo. He also was the co-inventor of TRA System and is on several U.S. patents.
Earlier, Mark was Chairman/CEO of IVT, an e-communications software company backed by Cisco, Tudor Ventures, Allen & Co. and Sun Microsystems.
He has also served as President of About.com Ventures and Executive Vice President of Reed Elsevier Business Information (fka Cahners Business), where he oversaw Variety, Broadcasting & Cable, Publishers Weekly, and MultiChannel News magazines, and RR Bowker, the ISBN book data base company.
In the mid-1990s, he founded Sarnoff Real Time Corp., a video server company that became DIVA systems, the first commercially viable video-on-demand provider, and he was also the Managing Director of TM Patents which focused on commercializing a portfolio of worldwide patents and applications covering supercomputing, interprocessor communications and storage technologies.
Mark served in the George H.W. Bush Administration as Associate Deputy Secretary and Assistant Secretary for Technology (Acting) at the U.S. Department of Commerce; practiced intellectual property law, and clerked for Judge Oscar Davis at the U.S. Court of Appeals for the Federal Circuit.
Mark’s long commitment to charity includes serving as an advisory board member of Tufts University Computer Science program, a board member of the National Jewish Center for Learning and Leadership, and board member and co-chair of Congregation B’Nai Yisrael of Armonk.
In 2014, Mark was the recipient of the YJP Entrepreneur & Leadership Award given by the Young Jewish Professionals and was a member of the US National Masters Basketball Team at the 2001 Macabiah Games in Israel.
Mark lives in Westchester County, NY and Montauk, NY with his wife and children.