Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, and Viamedia, the most successful and sought after independent cable TV outsource company for local, regional and national advertising, programmatic and ad tech solutions, have announced dramatically increasing sales and new clients through the use of Rentrak’s automotive segmentation, which provides advanced demographic targeting.

America’s Largest Independent Advertising Rep Firm Chooses Country’s Leading Cable & Telecommunications-Focused PR Agency to Drive Growth

Partnership Aligns TV and Digital Advertisers into an Automated Multi-Platform Solution Reaching 85% of all Television Households Nationwide

placemedia Adds Over 10 Billion Monthly Impressions to Its Supply Side Programmatic TV Platform with the Addition of Inventory From Networks Including: Reelz, Fuse, Ovation, Outside TV, Tennis Channel and Others

Viamedia has released the second in a series of “Main Street” economic reports focusing on insights into local cable advertising within the company’s more than 70 local markets in the U.S. A provider of outsources local ad sales services, Viamedia has “solid and unique insights into their investment in local cable advertising—a spending pattern, we believe, that (in aggregate) may provide an early signal into the direction of specific retail categories…”

Former Weather Channel Executive to Play Key Role in Business Development and Revenue Growth