Viamedia’s Recent Media & Press
Viamedia Partners with Harlan Community Television in New Advertising Agreement
Leading TV Ad Management Company Expands Viamedia Footprint in Southern Markets
Viamedia And Hardee’s Name Kentucky Nursing Student Winner Of 2015 $10,000 College Fund
Third annual scholarship will support lifelong journey of learning and service
Viamedia and Service Electric Cablevision Renew Long-Term Advertising Agreement
Leading TV Ad Management Company Will Serve Ads to More Than 100,000 Homes Across Pennsylvania
Viamedia Introduces Political Audience Extension Toolset Powered by Rentrak
New Resource to Help Marketers Manage Their Advertising During Peak Political-Buying Season
Viamedia Receives Additional Capital Investment From Private Equity Owner Lake Capital To Fuel Continued Growth
New York City – October 12, 2015 — Viamedia, the television industry’s largest independent cable TV ad management company, announced today that it has received an additional growth capital investment from its private equity owner, Chicago-based Lake Capital. These funds will power Viamedia’s expansion with new partners and into new growth areas in cable TV spot and programmatic TV advertising by bringing to market new ad tech software solutions. Terms of the deal were not disclosed.
Viamedia and CenturyLink Add Denver Market To Renewed Advertising Agreement
New York City – October 5, 2015 — Viamedia, the television industry’s largest independent cable TV ad management company, announced today that it has renewed its agreement with CenturyLink to continue to represent the advertising sales for CenturyLink Prism® TV in multiple markets around the country. The agreement also adds Denver, one of the top 20 DMAs, where Viamedia will represent CenturyLink ad avails on top national cable networks.
We Also Have A Lot of Fun at Viamedia!
Check out how we celebrate March Madness each year at our Lexington headquarters!Viamedia Creative Team Earns Telly Award for Cause Marketing
TV Spot for Allentown Rescue Mission in Pennsylvania Receives Recognition Among Local Cable and Broadcast TV Campaigns
VIAMEDIA SEES DRAMATIC GROWTH IN MIDTERM POLITICAL AD SPENDING, SETTING RECORDS
Country’s Leading Independent Provider of Ad-Sales Representation to Cable TV Systems Sees Triple-Digit – and Higher – Growth in “Battleground” States New York City – April 26, 2022 – Viamedia, the leading fully-integrated independent cross-media local advertising...
A Winning Strategy for March Madness
The year was 2003. Arnold Schwarzenegger was elected governor of California, Apple released iTunes, everyone’s friend Tom started MySpace, and March Madness was streamed online for the first time. The 2003 deal was between CBS and Yahoo! to stream the first 3 rounds...
Ad-Tech Innovator QTT® Launches Marketplace to Drive Seamless Digital, Linear TV and Interoperability
Ad-Tech Innovator QTT® Launches Marketplace to Drive Seamless Digital, Linear TV and Interoperability Launch Follows Receipt of Patents Achieving Advertising-System Interoperability Among Broadcasters, Cable Networks, MVPDs and Digital Supply and Demand Side Platforms...
For more information, please contact:
Bob Gold & Associates
310-320-2010
via@bobgoldpr.com