Marketing Executive with a Passion for People and a Finger on the Pulse Adds HR Oversight Responsibilities
New York City and Lexington, KY – September 12, 2016 – Viamedia, the largest independent cable TV ad management company, announced today that Becky Jones, who has served as the company’s senior vice president, marketing & research, has been promoted to chief marketing & people officer, a new position created to drive Viamedia’s unique employee and customer service culture.
As one of Viamedia’s very first employees and recipient of numerous industry awards and honors, Jones has been responsible for overseeing Viamedia’s marketing — including its branding, market positioning, corporate communications and research support for Viamedia’s 250 sales people in the field.
In her new role Jones will remain based in Lexington, Kentucky, and will add oversight of the company’s human resources functions, including recruitment, training and employee relations, among other responsibilities. Jones will continue to oversee all aspects of the company’s marketing, research and creative services.
“Becky has been an integral part of Viamedia since the company’s inception 15 years ago, bleeds Viamedia purple and has always played a key role in initiatives impacting our employees and our overall culture,” said Mark Lieberman, Viamedia president & CEO. “Our people are our #1 priority, and in her new role Becky will be working with all our outstanding employees to infuse the voice of the customer across everything we do.”
Jones began her cable television career at TCI just prior to its acquisition by AT&T. In 2014, Jones was the recipient of a Top Ops Award and was named ‘Cable Marketer of the Year’ by Cablefax Daily. She also was honored for Affiliate and Partnership Marketing with a Faxie Award in 2014. She has also been recognized as one of the cable and telecommunications industry’s ’40 Under 40’ by Multichannel News; recognized in Cablefax’s Sales Executive of the Year Awards program for multiple years; and has been named as one of the Most Powerful Women in Cable, also by Cablefax.
Jones holds a Bachelor of Communications from Eastern Kentucky University.
Headquartered in New York City, Viamedia is the largest independent cable TV ad management company for local, regional and national advertising, programmatic and ad tech solutions, responsible for nearly one million spots per day on behalf to over 12,000 advertisers. The company specializes in selling advertising on behalf of 60 U.S. cable and telecommunications service providers, utility companies and municipalities, and employs approximately 380 people across the country. The company also operates placemedia, a programmatic data-driven TV ad platform, which aggregates ad inventory from Viamedia, major MVPDs and more than 40 national cable networks across 210 DMAs. For more information, please visit www.viamediatv.com and www.placemedia.com.