New York City – July 25, 2016 — Viamedia, the largest independent cable TV ad management company, announced today that it has renewed its longstanding agreement with Jackson Energy Authority, under which Viamedia will continue to represent advertising sales throughout the Jackson, Tennessee, market.
Jackson Energy Authority has been at the forefront of residential broadband technology, recently launching residential gigabit service. The company initially deployed fiber-to-the-home in 2003.
“Jackson Energy Authority epitomizes the type of valued and locally focused client for whom Viamedia is able to deliver particularly powerful results,” said Viamedia CEO Mark Lieberman. “We’re excited to renew this excellent partnership.”
“Having a partner that understands the needs of a regional broadband provider — and that provider’s focus on building relationships with local business customers of all sizes — is crucial,” said Ben Lovins, Senior Vice President, Telecommunications Division, Jackson Energy Authority. “We look forward to continuing our collaboration with Viamedia as we grow our business, and that of our customers, throughout the region.”
Headquartered in New York City, Viamedia is the largest independent cable TV ad management company for local, regional and national advertising, programmatic and ad tech solutions, responsible for nearly one million spots per day on behalf of over 7,500 advertisers. The company specializes in selling advertising on behalf of 60 U.S. cable and telecommunications service providers, utility companies and municipalities, and employs approximately 380 people across the country. The company also operates placemedia, a programmatic data-driven TV ad platform, which aggregates ad inventory from Viamedia, major MVPDs and more than 30 national cable networks across 210 DMAs. For more information, please visit www.viamediatv.com and www.placemedia.com.
About Jackson Energy Authority
Jackson Energy Authority is a public utility created under a private act passed by the Tennessee Legislature. It is one of few public utilities in the United States offering customers all major utility services from one company. It provides reliable electric, gas, propane, water, wastewater, and broadband services. Jackson Energy Authority serves about 40,000 residences, businesses and industry in Jackson, TN and parts of Madison County.