Utility Company Leverages Digital for Public Image Campaign

Recently a pubic utility company signed a $17,000 campaign for Nov/ Dec 2018 leveraging email, mobile ad messenger, Facebook and display.

Their main goal was to improve their public image and make residents aware of specific programs that they have to help their two main target audiences: 1st time homeowners / low income renters or millennial moms. They utilized Mobile Ad Messenger to reach low income targets and added email to distinguish the message between homeowners and renters and Facebook’s targeting for millennial moms.