Targeted Television Advertising. Better Results.

Viamedia has the power to precisely target your desired demographic, giving you the most impact from your advertising dollars. Take advantage of cable’s highly specialized programming to reach your customers.

Customers Think of You When They Look to Buy

Cable subscribers consistently have higher household incomes and spending power, making them better targets for your products and services. They represent more than 75 percent of all American household income and they watch more TV: about 38 hours per week more than non-subscribers.

The Power to Find Your Customers

Cable television allows you to insert your message or product into specific programs that match the lifestyle, interests, demographics, or geographic region of your key target group.

The Programming People Want to Watch

Cable offers the shows people are passionate about, making it easy to deliver targeted messages with great programming like: Monday Night Football on ESPN and NBA on TNT – News networks like CNN, Fox News & CNBC – Top scripted dramas like Walking Dead and Pretty Little Liars.

Your Commercial In Front of Local Customers

Viamedia Can Place Your Commercial On Cable's Most Watched Networks!

During the Programs Your Potential Customers Are Watching!

 

 
 

Don't Just Take Our Word For It

Hear What Our Customer's Have to Say...

 

Viamedia Unveils Parrot ADS: A Revolutionary Managed Service For Simultaneous Linear and CTV Ad Insertion

Lexington, KY – November 14, 2023 – Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced the launch of its innovative new managed service, the Parrot Ad Decisioning Systems (Parrot ADS). This transformative platform reimagines television advertising by enabling MVPDs to seamlessly insert regionally targeted ads on linear streams to match the local ads simultaneously running on traditional cable TV systems.

 

Parrot ADS presents an enormous opportunity for MVPDs to effortlessly package and execute their linear inventory with connected TV (CTV) inventory, all while better serving their local communities, businesses and advertisers,” said David Solomon, CEO at Viamedia. “Parrot ADS is not just a solution; it’s a revolution in advertising. Its simplicity and efficiency during this pivotal transitionary phase are unparalleled. It’s a genuine win for all stakeholders.”

 

The industry’s ongoing shift from conventional hardware-based video distribution to addressable or dynamic distribution presents a myriad of challenges. As MVPDs migrate their subscribers over time – typically 10% to 20% annually – ad buyers have had to use two separate orders and systems to reach the same audience they have been accustomed to purchasing. This incurs additional work, time, and fees, among other challenges and complexities.

 

Viamedia has developed a powerful solution with its new Parrot ADS. Using this single, unified platform, media buyers can purchase ad inventory regardless of the consumption method, be it traditional or addressable. This consolidation significantly simplifies purchases and execution, while empowering ad sales teams with a singular approach for selling both sets of ad inventory.

 

For MVPDs, Parrot ADS brings a plethora of new capabilities and advantages:

  •  Regionalize streaming distribution: Insert regionally targeted ads on linear streams that mirror the ads running on traditional SD and HD channels
  •  Protect Ad Revenues: Safeguard ad sales and revenues while transitioning from linear to full dynamic advertising
  •  Unified Ad Sales: Sales teams now have the luxury of selling both traditional and addressable inventories in a single order
  •  Accelerate time-to-market and reduce technological risks associated with transitioning linear into digital streams

 

Solomon added, “By mirroring the same ad on two platforms, MVPDs can optimize linear and CTV feeds for advertisers, maximizing inventory and ad sales during this critical migration.  This means greater demand and value for existing advertising inventory.”

 

Viamedia’s best-in-class technology stack adheres to established IAB standards and utilizes a standardized platform to enable integration with any streaming applications, ensuring MVPDs will soon be able to use the streaming app of their choice to grow digital advertising revenue similar to CTV.

 

About Viamedia

Viamedia is the largest independent champion for service providers in the nation, and does not have competing service offerings with any of its clients. The company places over 1 million ads a day in more than 130 zones in 28 states across 60+ markets nationwide, aggregating all forms of TV audiences and providing a single point of sale to more than 6,000 local, regional, and national advertisers. It provides a comprehensive portfolio of audience and impression-based local video cross-media advertising solutions that bridge the gap between linear TV and digital programmatic advertising.  

 

Viamedia’s patented, cloud based QTT® platform utilizes a proprietary technology stack and is designed to enable ad campaigns to be more efficient and easier to execute, by utilizing rich data to deliver targeted, dynamic ads to consumers via linear television.  

“You Have to Get Them Into the Shop, Before They Can Become Buyers.”

“Without a doubt the best money I have spent is with cable TV advertising.  I am willing to say that 70 % of customers who walk into my shop for the first time mention they have seen my commercials, and had to stop and check out the bikes.  You have to get them into the shop, before they can become buyers.”

Detroit Boss Hoss Motorcycles – St. Clair Shores, MI

“…Local Cable Advertising has Helped Our Organization Reach Out to its Friends and Neighbors.”

“As a small business focused organization, local cable advertising has helped our organization reach out to its friends and neighbors. Advertising on cable is a great way to reach the customer that is invested in the local economy and the ROI is one of the best out there.”

Rebekah Cansler McGee, Uptown Lexington, Inc.

“…Customer Traffic Increased and They Told Me I Saw Your Ad on TV Last Night.”

“The Antique Market is a 23 year old antique and home furnishing store in Augusta.  A wide range of advertising methods have been used over the years but for the last five years I have become an advertiser on local cable television. It became clear to me that when my customer traffic increased and they told me “I saw your ad on TV last night” upon entering the store my decision was made to advertise with local cable only.”

Steven Fiegenba, The Antique Market Interiors & Gifts

Viamedia. Television Ads That Work.

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Chewing on Cookies: Part 3

For our last post, we took our initial bite into “cookies” – specifically, where things stand for the digital-ad sector and how we arrived at this place.
In short, on the topic of the digital-ad industry’s long-running, and understandable, reliance on cookies-based tracking, we addressed “What got us here?”

Congratulations to Viamedia’s very own Mike Ball on being named a Cynopsis Standout for Q1!

Cynopsis Standouts are individuals recognized for their exceptional contributions and innovative solutions over the past quarter, impacting everything from technology to talent management to team spirit. Mike's dedication and creativity have truly made Viamedia a...

Chewing on Cookies: Part 2

For our last post, we took our initial bite into “cookies” – specifically, where things stand for the digital-ad sector and how we arrived at this place.
In short, on the topic of the digital-ad industry’s long-running, and understandable, reliance on cookies-based tracking, we addressed “What got us here?”

2024 Top Women in Media & Ad Tech Honorees and Special Recognition Awards Announced

Originally Published on AdMonsters The 2024 Top Women in Media & Ad Tech will award 130 honorees, including: Sherry Weiss, Dow Jones; JiYoung Kim; GroupM; Kimberly Gilberti, Experian; Mandy Hunsicker Adams, The Home Depot; Crystal Johnson, Sonobi, Stephanie...

Chewing on Cookies: Part 1

For our latest blog, we’re taking a bite into “cookies,” which have been much-discussed and even hotly debated – and not just in the culinary sense.   We’ve been talking about cookies with our clients for years of course -- but maybe, at this arguably profound...