LEXINGTON, KENTUCKY 2/16/2009 – Viamedia, the cable industry’s leading independent cable rep firm, announced today they have entered into an agreement with GVTC to represent advertising sales for their San Antonio market.
Effective February 23rd, Viamedia will handle local, regional & national advertising sales for GVTC. This agreement expands Viamedia’s current coverage in the San Antonio market. Viamedia has been selling cable advertising in San Antonio since 2004.
“Partnering with GVTC in San Antonio allows us to provide our customers increased reach with their advertising. We feel this will enable us to expand our current relationships in the market, as well as provide additional marketing opportunities for our customers in the greater San Antonio area” says Jeff Carter, Viamedia President & CEO.
GVTC Product Manager Mike Gross says, “Aligning with an established organization such as Viamedia was an easy decision for GVTC. We understand that this agreement will benefit the advertising community in many ways. In addition to opening up more opportunities to current customers, now advertisers will have to ability to target consumers more efficiently due to Viamedia’s experience and expertise in the industry.”
GVTC is the largest telephone cooperative in Texas providing comprehensive communication services to North San Antonio and Hill County.
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