LEXINGTON, KENTUCKY 12/18/2009 – Viamedia, the cable industry’s leading independent cable rep firm, announced today they have entered into an agreement with Marco Island Cable to represent advertising sales for their system in the Ft. Myers market.
Effective January 2010, Viamedia will handle local, regional & national advertising sales for Marco Island Cable. This agreement expands Viamedia’s coverage in Florida to now include the Ft. Myers DMA. Viamedia has been selling cable advertising in Tampa since 2005 and Panama City since 2006.
“Our partnership with Marco Island Cable expands our footprint with competitive cable providers and fits in perfectly with Viamedia’s overall mission; to provide the highest quality representation for our partner companies,” says Viamedia President & CEO Jeff Carter.
This agreement places Viamedia and affiliate companies in over 3.1 million cable households across 38 DMA’s in the United States.
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