LEXINGTON, KENTUCKY 11/21/06 – Viamedia, the cable industry’s leading independent cable rep firm, announced today they have signed an agreement with NewWave Communications to represent the advertising sales for their properties in the Lexington, KY DMA.
NewWave Communications is an owned & operated system with subscribers in the southern portion of the Lexington, KY DMA. Cities reached by NewWave Communications include Somerset, Barbourville, Corbin, Russell Springs & Monticello.
Viamedia will become NewWave Communications’ advertising partner on January 1, 2007, marketing local, regional & national advertising avails to the advertising & retail community.
“We are excited to have the opportunity to represent NewWave Communications in their Kentucky properties. We know this partnership will prove to be a successful one for both NewWave & Viamedia,” says Viamedia President Jeff Carter.
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