LEXINGTON, KENTUCKY 10/15/03 – Viamedia principals, Jeff Carter and Todd Donnelly, have completed the purchase of cable advertising rep firm, Target Select Advertising, from Tribune Corporation.
Target Select Advertising represents 436,000 cable households in the Philadelphia, Wilkes Barre-Scranton, Harrisburg and Washington DC DMA’s. Viamedia and affiliate companies now represent 850,000 cable households with 80% of represented households residing in the top 10 DMA’s.
“We are excited about the opportunities that this strategic alliance presents for our cable partners, advertisers and employees. Viamedia is committed to continue in our quest to become the most respected and effective advertising sales organization in each of the communities we serve” says Viamedia President, Jeff Carter.
Viamedia is a cable television advertising representation company based in Lexington, Kentucky. Viamedia operates in the Chicago, Philadelphia, Washington DC, Detroit, Cleveland, Columbus, Harrisburg and Wilkes Barre-Scranton television market areas.
Contact Becky Jones at bjones@viamediatv.com for further information.
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