LEXINGTON, KENTUCKY 7/18/08 – Viamedia, the cable industry’s leading independent cable rep firm, announced today it has signed an agreement with MI-Connection to represent the advertising sales for their system in the Charlotte, NC DMA.
MI-Connection is a locally owned and operated cable and Internet system serving the towns of Mooresville, Davidson and Cornelius in the counties of Mecklenburg and Iredell in North Carolina.
Viamedia will begin handling local, regional & national advertising sales for MI-Connection effective July 1st, 2008.
Viamedia President & CEO, Jeff Carter, says “We are thrilled to have the opportunity to partner with MI-Connection in the Davidson, Cornelius and Mooresville communities of the Charlotte DMA. We feel this partnership will prove to be very beneficial to the Charlotte buying communities and will be very successful for both Viamedia and MI-Connection.”
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