LEXINGTON, KENTUCKY 11/15/2010– Viamedia, the cable industry’s leading independent cable rep firm, announced today they have hired Dan Walding as Local Sales Manager for their newest sales office in the Syracuse, NY market.
Dan will be responsible for starting up the advertising sales operations for Viamedia in Syracuse. Along with managing the oversight of the new market where he will be responsible for driving local and regional business, he will also be providing support for the national sales teams, assisting in training efforts, driving focused sales events and delivering budget expectations. Additionally, Dan will work closely with Viamedia’s Manager of Advanced Advertising to increase Viamedia Online Sales opportunities.
Dan comes to Viamedia most recently from Town Square Media in Buffalo, NY where he served as Interactive Sales Manager/ GSM since 2006.
The addition of the Syracuse market, where Viamedia represents the advertising sales for Verizon FiOS, places Viamedia in 43 DMA’s across the US.
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