Post Type:press-releases Viamedia Hires New General Manager for Detroit Market | Viamedia

LEXINGTON, KENTUCKY 02/03/04 – Viamedia announced today that Roger Weaver has joined their team as General Manager for their Detroit market. Weaver comes to Viamedia from where he served as VP of Sales and Marketing. 

Weaver has an extensive background in cable advertising sales. He served as Regional Vice President for TCI and was part of a select group to lead TCI Media Services into the recognition as being one of best ad sales organizations in the US. Weaver transitioned to AT&T upon TCI’s merger with that company and held positions with AT&T as RVP, RSD and VP/GM of South Florida Operations until 2001. 

“We’re confident that Roger’s past tenures have provided him with the industry knowledge, business knowledge and entrepreneurial skills to lead Detroit to the next level of performance excellence” says Viamedia President Jeff Carter. 

Viamedia is a cable television advertising representation company based in Lexington, Kentucky. Viamedia and affiliate companies represent over 1.5 million cable households with 80% of represented households residing in the top 10 DMA’s. 

Contact Becky Jones at for further information.

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