LEXINGTON, KENTUCKY 10/21/04 – Viamedia announced today a national representation agreement with the New York DMA based Regional News Network, commonly referred to as RNN. Viamedia will exclusively represent RNN’s national ad sales efforts outside of the New York DMA.
RNN is one of the largest independent television stations in the country reaching over 3.4 million full time television households within New York, Connecticut & New Jersey. RNN is a licensed broadcast station providing local and regional news, live sports, and lifestyle programming on WRNN-TV. RNN operates studios in Manhattan; Palisades Center Mall in West Nyack, N.Y.; Washington, D.C.; and at its broadcasting base in Kingston, N.Y.
Effective immediately, Viamedia will be responsible for securing national advertisers for RNN.
“RNN is committed to delivering a comprehensive news and sports product to the number one television market in the country. RNN’s distribution, growth and programming quality will make an impact for many national advertisers. We are excited to become a partner of RNN,” says Viamedia President, Jeff Carter.
“Viamedia truly understands our sponsorship driven advertising model. We look forward to developing and implementing our unique marketing initiatives with them for the benefit of advertisers targeting the NY marketplace,” says RNN Principle, Mark French.
This agreement places Viamedia and affiliate companies in over 5.9 million cable households across the United States.
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