LEXINGTON, KENTUCKY 12/9/08 – Viamedia, the cable industry’s leading independent cable rep firm, announced today they have named former President of Time Warner Cable Media Sales, Larry Fischer, as their Vice President / General Manager for their New York market.
Fischer has an extensive background in the cable advertising sales industry. He held the position as President of Time Warner Cable Media Sales from May 2002 until 2007. In that role, he was responsible for all advertising sales operations at thirty-two (32) in-house Time Warner Cable Divisions throughout the country. Fischer was also responsible for national advertising spot sales having set up sales offices for TWCMS in New York, Chicago, Los Angeles, Dallas, Detroit, Kansas City, Atlanta and Washington, D.C.
Fischer comes to Viamedia most recently from SweetSpot.tv where he has been a media sales consultant since 2007.
In his role as Vice President/ General Manager of New York, Fischer will be handling the day to day oversight of Viamedia’s three sales offices in the New York DMA.
Viamedia President & CEO, Jeff Carter, says “Larry brings over 36 years of industry experience to our organization. Having him join our management team is a significant coup for Viamedia. His innate knowledge of the cable ad industry and of the New York market made him an ideal choice to lead our New York sales teams.”
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