Post Type:press-releases Hallmark Channel & Viamedia Donate $4,000 to Charleston School | Viamedia


LEXINGTON, KY October 20, 2008: Hallmark Channel and Viamedia are pleased to announce that they have partnered to award a local educational grant in the amount of $4,000 to Morningside Middle School located in Charleston, SC.

Earlier this year, Hallmark Channel announced its first-ever back-to-school local ad sales promotion to award $4,000 grants to participating distributors and their advertising partners. Each grant is customizable and can be used toward educational experiences, including scholarships, donations or internal incentives. Funding is decided locally by the participating affiliate and/or advertiser. 

The 2007-2008 Charleston County District Teacher of the Year, Mrs. Gwendolyn Benton, is a Middle School Reading teacher at Morningside Middle School. For that reason, Morningside Middle School was chosen to receive the $4,000 grant. Mrs. Benton has been teaching 36 years at various education levels; middle school, high school, and college. She attributes her teaching motivation to “a calling to help make a difference in the lives of others”. 

The grant will be used to help the Male Mentoring Group, Young Men with Purpose, fund their reading library, field trips, and dress clothes. Additionally, some of the funds will support school clubs, specifically the student leadership organizations like Student Council, Student Leadership Council, Junior Civitans, and Odyssey of the Mind. 

Hallmark Channel and Viamedia will present the $4,000 grant to Morningside Middle School on Wednesday, October 29, 2008 at 10:00 am. Senior Director of Hallmark Channel, Rita Caprino, will speak at the presentation along with the principal of Morningside Middle School, Kala T. Goodwine. 

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 85 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation’s leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel which plays the greatest family movies of all time, Hallmark Movie Channel, and launched Hallmark Movie Channel HD in April, 2008. Hallmark Movie Channel is available in over nine million U.S. homes. For more information, please visit

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