HALLMARK CHANNEL AND VIAMEDIA MAKE $4,000 DONATION TO A. DOROTHY HAINES ELEMENTARY SCHOOL TO SUPPORT BACK-TO-SCHOOL PROGRAMS
Hallmark Channel and Viamedia are pleased to announce that they have partnered to award a local educational grant in the amount of $4,000 to A. Dorothy Haines Elementary School located in Augusta, GA.
Earlier this year, Hallmark Channel announced its first-ever back-to-school local ad sales promotion to award $4,000 grants to participating distributors and their advertising partners. Each grant is customizable and can be used toward educational experiences, including scholarships, donations or internal incentives. Funding is decided locally by the participating affiliate and/or advertiser.
The grant will be used to supplement the income of the recent Richmond County budget cuts specifically to fund the elementary school’s CRCT Pre-Test Materials.
Hallmark Channel and Viamedia will present the $4,000 grant to A. Dorothy Haines Elementary School on Wednesday, October 29, 2008 at 3:30 pm. Senior Director of Hallmark Channel, Rita Caprino, will speak at the presentation along with the principal of A. Dorothy Haines Elementary School, Mrs. Sophia A. Cogle.
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 85 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation’s leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel which plays the greatest family movies of all time, Hallmark Movie Channel, and launched Hallmark Movie Channel HD in April, 2008. Hallmark Movie Channel is available in over nine million U.S. homes. For more information, please visit www.hallmarkchannelpress.com.
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