Viamedia’s Recent Media & Press
Presidential-Race Ad Spending Doubles on Cable TV, Viamedia Finds
Year-to-Date 2020 Spending by Presidential Candidates – Nearly Two-Thirds of It from Bloomberg Campaign – Skyrockets vs. 2016 Presidential Candidate Spending Now Accounts for 47% of Total, Displacing Issue Spending as the Top Political-Ad Category New York City –...
Campaign 2020: The Couch, the “Elegy” and the Polls
Written for the Morning Consult; Published February 18, 2020 With the June 2016 release of his much-lauded book “Hillbilly Elegy,” J.D. Vance may have unwittingly explained how Donald Trump would shock the world by winning the presidential election a few months later....
Viamedia, EMX and Advertisers from CTV Media Announce Successful Live Market Trial Delivering Digital Programmatic Ads into Live Cable TV on WOW!’s Columbus System
Innovative Step Taken in Bridging Linear TV with the Digital Programmatic Advertising Landscape NEW YORK – Dec. 18, 2019 – EMX, a leading marketing technology company and digital media exchange, and Viamedia, a leading cross-platform local video advertising company,...
U.S. Court of Appeals for the Seventh Circuit Revives Viamedia’s $500 Million Antitrust Claim Against Comcast; Remands Case for Jury Trial
NEW YORK – Feb. 26, 2020 – Viamedia, the leading cross-media local advertising company, issued the following company statement in response to this week’s U.S. Court of Appeals for the Seventh Circuit’s decision reinstating Viamedia’s antitrust lawsuit against Comcast...
Viamedia, Hardee’s® Announce $10,000 College Fund Contest
Companies Partner to Award Qualifying Kentucky Student Grand Prize for Education Expenses LEXINGTON, KY – September 4, 2019 – Viamedia, the leading cross-media local advertising company, announced today that it will once again partner with Hardee’s Restaurants LLC to...
Viamedia and WOW! Internet, Cable & Phone Sign Multi-Year Deal to Renew Advertising Sales
Providing both local advertising sales and advanced technology opportunities, like QTT™, to WOW! markets across the U.S. NEW YORK, Sept. 3, 2019 /PRNewswire/ -- Viamedia, the leading cross-media local advertising company, announced today a multi-year agreement...
We Also Have A Lot of Fun at Viamedia!
Check out how we celebrate March Madness each year at our Lexington headquarters!Viamedia Creative Team Earns Telly Award for Cause Marketing
TV Spot for Allentown Rescue Mission in Pennsylvania Receives Recognition Among Local Cable and Broadcast TV Campaigns
Chewing on Cookies: Part 1
For our latest blog, we’re taking a bite into “cookies,” which have been much-discussed and even hotly debated – and not just in the culinary sense. We’ve been talking about cookies with our clients for years of course -- but maybe, at this arguably profound...
Media Consumption and Current Trends
Whichever the preferred nomenclature, it can broadly be described as the cycle through which consumers trek from product/service/brand awareness to loyalty. The concept has been enunciated, illustrated and otherwise used for decades in order to help categorize and...
Congratulations to our very own, Wendell Decker for being named Cynopsis Standout for Q4 2023!
Congratulations to our very own, Wendell Decker for being named Cynopsis Standout for Q4 2023! Cynopsis Standouts recognizes exceptional individuals who have left a significant mark in the past quarter by creating and implementing innovative solutions in diverse...
For more information, please contact:
Bob Gold & Associates
310-320-2010
via@bobgoldpr.com