Cord-cutting doesn’t have to shrink TV’s slice of the ad pie. By Mark Lieberman. Published on April 6, 2020 on Multichannel News The TV industry is going through a renaissance, providing consumers with a huge number of programming choices all powered by a revenue mix...

Ad industry executives have long predicted the demise of the TV upfronts and coronavirus could provide the ultimate catalyst By Mark Lieberman. Published on March 23, 2020 on AdAge. 'We will survive coronavirus. ... The upfronts may not.' As a perennial optimist, I...

Broadcasting & Cable, Jon Lafayette Cancellations and opportunities in local ad business Long before anyone heard of the coronavirus, Viamedia had an extensive and detailed emergency plan. So when the disease caused a crisis and forced companies to have employees...

Advertising Partnership Adds Nine DMAs to Viamedia’s Nationwide Footprint New York City – March 23, 2020 – Facing growing demand to monetize local television advertising inventory, Northland announced a new partnership with Viamedia, the television industry’s largest...

Year-to-Date 2020 Spending by Presidential Candidates – Nearly Two-Thirds of It from Bloomberg Campaign – Skyrockets vs. 2016 Presidential Candidate Spending Now Accounts for 47% of Total, Displacing Issue Spending as the Top Political-Ad Category New York City –...

Written for the Morning Consult; Published February 18, 2020 With the June 2016 release of his much-lauded book “Hillbilly Elegy,” J.D. Vance may have unwittingly explained how Donald Trump would shock the world by winning the presidential election a few months later....