Viamedia’s Recent Media & Press
Viamedia Names Jim Loughran Senior Vice President of Digital
Advertising Veteran Joins the Viamedia Team to Expand Digital Sales & Development NEW YORK--(BUSINESS WIRE)--Viamedia, the television industry’s largest independent local ad management company, today named Jim Loughran senior vice president of digital, effective...
The Impact COVID-19 Is Having On Political Ad Spending And Messaging
Written by Brad Adgate and published in Forbes May 6, 2020 The impact of COVID-19 has been widespread and will continue well into 2020 and beyond. As a result, the pandemic has had an effect on the federal, statewide and local elections that will continue up to...
Surviving Video Viewing’s Big Shift
Cord-cutting doesn’t have to shrink TV’s slice of the ad pie. By Mark Lieberman. Published on April 6, 2020 on Multichannel News The TV industry is going through a renaissance, providing consumers with a huge number of programming choices all powered by a revenue mix...
Opinion: How Will The Pandemic Accelerate The Evolution Of The Tv Ad Market?
Ad industry executives have long predicted the demise of the TV upfronts and coronavirus could provide the ultimate catalyst By Mark Lieberman. Published on March 23, 2020 on AdAge. 'We will survive coronavirus. ... The upfronts may not.' As a perennial optimist, I...
Viamedia Following Plan to Operate During Crisis
Broadcasting & Cable, Jon Lafayette Cancellations and opportunities in local ad business Long before anyone heard of the coronavirus, Viamedia had an extensive and detailed emergency plan. So when the disease caused a crisis and forced companies to have employees...
Northland Communications Forms Ad Alliance With Viamedia
Advertising Partnership Adds Nine DMAs to Viamedia’s Nationwide Footprint New York City – March 23, 2020 – Facing growing demand to monetize local television advertising inventory, Northland announced a new partnership with Viamedia, the television industry’s largest...
We Also Have A Lot of Fun at Viamedia!
Check out how we celebrate March Madness each year at our Lexington headquarters!Viamedia Creative Team Earns Telly Award for Cause Marketing
TV Spot for Allentown Rescue Mission in Pennsylvania Receives Recognition Among Local Cable and Broadcast TV Campaigns
Congratulations to Viamedia’s very own Mike Ball on being named a Cynopsis Standout for Q1!
Cynopsis Standouts are individuals recognized for their exceptional contributions and innovative solutions over the past quarter, impacting everything from technology to talent management to team spirit. Mike's dedication and creativity have truly made Viamedia a...
Chewing on Cookies: Part 2
For our last post, we took our initial bite into “cookies” – specifically, where things stand for the digital-ad sector and how we arrived at this place.
In short, on the topic of the digital-ad industry’s long-running, and understandable, reliance on cookies-based tracking, we addressed “What got us here?”
2024 Top Women in Media & Ad Tech Honorees and Special Recognition Awards Announced
Originally Published on AdMonsters The 2024 Top Women in Media & Ad Tech will award 130 honorees, including: Sherry Weiss, Dow Jones; JiYoung Kim; GroupM; Kimberly Gilberti, Experian; Mandy Hunsicker Adams, The Home Depot; Crystal Johnson, Sonobi, Stephanie...
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Bob Gold & Associates
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