Viamedia’s Recent Media & Press
Viamedia Names Jim Loughran Senior Vice President of Digital
Advertising Veteran Joins the Viamedia Team to Expand Digital Sales & Development NEW YORK--(BUSINESS WIRE)--Viamedia, the television industry’s largest independent local ad management company, today named Jim Loughran senior vice president of digital, effective...
The Impact COVID-19 Is Having On Political Ad Spending And Messaging
Written by Brad Adgate and published in Forbes May 6, 2020 The impact of COVID-19 has been widespread and will continue well into 2020 and beyond. As a result, the pandemic has had an effect on the federal, statewide and local elections that will continue up to...
Surviving Video Viewing’s Big Shift
Cord-cutting doesn’t have to shrink TV’s slice of the ad pie. By Mark Lieberman. Published on April 6, 2020 on Multichannel News The TV industry is going through a renaissance, providing consumers with a huge number of programming choices all powered by a revenue mix...
Opinion: How Will The Pandemic Accelerate The Evolution Of The Tv Ad Market?
Ad industry executives have long predicted the demise of the TV upfronts and coronavirus could provide the ultimate catalyst By Mark Lieberman. Published on March 23, 2020 on AdAge. 'We will survive coronavirus. ... The upfronts may not.' As a perennial optimist, I...
Viamedia Following Plan to Operate During Crisis
Broadcasting & Cable, Jon Lafayette Cancellations and opportunities in local ad business Long before anyone heard of the coronavirus, Viamedia had an extensive and detailed emergency plan. So when the disease caused a crisis and forced companies to have employees...
Northland Communications Forms Ad Alliance With Viamedia
Advertising Partnership Adds Nine DMAs to Viamedia’s Nationwide Footprint New York City – March 23, 2020 – Facing growing demand to monetize local television advertising inventory, Northland announced a new partnership with Viamedia, the television industry’s largest...
We Also Have A Lot of Fun at Viamedia!
Check out how we celebrate March Madness each year at our Lexington headquarters!Viamedia Creative Team Earns Telly Award for Cause Marketing
TV Spot for Allentown Rescue Mission in Pennsylvania Receives Recognition Among Local Cable and Broadcast TV Campaigns
Boost Your Black Friday and Small Business Saturday Success with Viamedia
Black Friday and Small Business Saturday are two of the most anticipated shopping days of the year. Whether you're a retail giant or a small local business, these events provide excellent opportunities to attract customers and boost sales. Viamedia can help your...
Viamedia’s Marshall Fields Named To Cablefax’s 2023 Diversity List
Marshall Fields, Viamedia’s Corporate Trainer, Was Recognized for His Outstanding Contribution to Diversity, Equity, and Inclusion in the Cable Industry New York City – September 18, 2023 – Viamedia, the leading fully-integrated independent cross-media local...
VIAMEDIA ADTECH ENJOYS RECORD NATIONWIDE GROWTH FOR ITS MANAGED SERVICES OFFERING
Leading Cross-Media Ad Rep Firm Expands Into Advertising Managed Services in Arkansas, Kentucky, Minnesota and Washington, D.C. New York City – February 1, 2023 – Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced...
For more information, please contact:
Bob Gold & Associates
310-320-2010
via@bobgoldpr.com