Viamedia’s Recent Media & Press
VIAMEDIA PROMOTES JIM LOUGHRAN TO SVP OF CONVERGENT VIDEO PARTNERSHIPS, HEADING ITS PATENTED QTT™ DIVISION
Industry Icon to Take Over Fast-Growing Solution to Bridge Digital and Linear TV Advertising New York City – June 1, 2022 – Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced Jim Loughran has been promoted to...
VIAMEDIA INNOVATES PARITY ADS PLATFORM™ FOR SIMULTANEOUS LINEAR AND CTV ADVERTISING
New Transitional Platform Paves the Way for Buyers and Sellers Migrating to a Full Dynamic Advertising Market New York City – May 19, 2022 – Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced the launch of its...
VIAMEDIA SEES DRAMATIC GROWTH IN MIDTERM POLITICAL AD SPENDING, SETTING RECORDS
Country’s Leading Independent Provider of Ad-Sales Representation to Cable TV Systems Sees Triple-Digit – and Higher – Growth in “Battleground” States New York City – April 26, 2022 – Viamedia, the leading fully-integrated independent cross-media local advertising...
Ad-Tech Innovator QTT® Launches Marketplace to Drive Seamless Digital, Linear TV and Interoperability
Ad-Tech Innovator QTT® Launches Marketplace to Drive Seamless Digital, Linear TV and Interoperability Launch Follows Receipt of Patents Achieving Advertising-System Interoperability Among Broadcasters, Cable Networks, MVPDs and Digital Supply and Demand Side Platforms...
What Digital Buyers Need to Know About Linear TV
By John Piccone, President QTT, a division of Viamedia Published on Independent Communications News April 28, 2021 There is a whole new generation of advertising buyers and sellers who have fallen in love with the features of advertising technology...
DAVID SOLOMON PROMOTED TO PRESIDENT & CEO OF VIAMEDIA
Lexington, KY – December 1, 2020 – David Solomon, a 17-year Viamedia veteran, most recently serving as Chief Revenue Officer, has been promoted to President and CEO of the company, effective immediately. He succeeds Mark Lieberman, who joined the company in 2014 as...
We Also Have A Lot of Fun at Viamedia!
Check out how we celebrate March Madness each year at our Lexington headquarters!Viamedia Creative Team Earns Telly Award for Cause Marketing
TV Spot for Allentown Rescue Mission in Pennsylvania Receives Recognition Among Local Cable and Broadcast TV Campaigns
Viamedia Secures Exclusive Programmatic Ad Sales Partnership with News of the World
Viamedia’s Second Major Streaming Partnership This Month is a Clear Indicator of the Company’s Expanding Influence as the Nation’s Leading Independent Ad Rep Firm Lexington, KY – August 5, 2024 – Viamedia, the largest independent advertising rep firm in the U.S.,...
Chewing on Cookies: Part 3
For our last post, we took our initial bite into “cookies” – specifically, where things stand for the digital-ad sector and how we arrived at this place.
In short, on the topic of the digital-ad industry’s long-running, and understandable, reliance on cookies-based tracking, we addressed “What got us here?”
Congratulations to Viamedia’s very own Mike Ball on being named a Cynopsis Standout for Q1!
Cynopsis Standouts are individuals recognized for their exceptional contributions and innovative solutions over the past quarter, impacting everything from technology to talent management to team spirit. Mike's dedication and creativity have truly made Viamedia a...
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