Press & Media

Viamedia’s Recent Media & Press

Viamedia’s Becky Jones Named Chief Marketing & People Officer

Marketing Executive with a Passion for People and a Finger on the Pulse Adds HR Oversight Responsibilities New York City and Lexington, KY – September 12, 2016 – Viamedia, the largest independent cable TV ad management company, announced today that Becky Jones, who...

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We Also Have A Lot of Fun at Viamedia!

Check out how we celebrate March Madness each year at our Lexington headquarters!

Viamedia Creative Team Earns Telly Award for Cause Marketing

TV Spot for Allentown Rescue Mission in Pennsylvania Receives Recognition Among Local Cable and Broadcast TV Campaigns
Watch the Video Here!

Developing a Multi-Channel Marketing Strategy

In today's modern marketing world, consumers own close to 7.2 devices per household and use three or more on a daily basis. (Adobe Analytics & ADI Device Use Survey) The average consumer goes through (at least) 6 channels before they make a purchase. (Marketing...

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Marketer’s Guide to Generation Z

While the constant, unceasing, relentless targeting dialogue in marketing circles tends to revolve around reaching millennials, what about Generation Z? Those ages 6-24, born between 1994 and 2012, are increasingly becoming more financially influential in America....

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A 2018 Guide To Digital Ad Targeting

Targeting is an important aspect of any advertising campaign. It doesn't matter how good your ad is, if it doesn't appeal to the right audience, it won't be effective. Plus, targeting allows for more efficient spending of your ad budget (basically a no brainer,...

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Viamedia Expands Currency Relationship with Comscore

Comscore will be the exclusive currency in 72 of 73 Viamedia markets NEW YORK, NY, Jan. 15, 2019 – Viamedia, the leading local cross-media advertising company, announced today that Comscore, a trusted currency for planning, transacting and evaluating media across...

2018 at Viamedia: A Year In Review

What a year it has been! 2018 has been an exciting year for us all here at Viamedia, full of growth, innovation, and big plans. We couldn’t do it without our employees, clients and partners — so we want to say a BIG heartfelt thank you for being with us on this...

Viamedia Names Frank Connolly Chief Financial Officer

NEW YORK and LEXINGTON, Ky., March 26, 2018  -- Viamedia, the largest independent cable TV ad management company, announced today that Frank Connolly is joining the company as Chief Financial Officer (CFO), effective March 26, 2018. Connolly comes to Viamedia with...

Viamedia Names Tom Walsh Senior Vice President, Advanced Advertising

Ad-Tech Veteran Joins the Viamedia Team   New York City, October 11, 2017 – Viamedia, the largest independent cable TV ad management company, today named Tom Walsh as its new Senior Vice President of Advanced Advertising Strategy.  In his new role, Walsh...

Viamedia debuts placeLOCAL™ and SpotHop™ for Local Account Sellers

New York City – July 24, 2017 – Viamedia, the largest independent cable TV ad management company, today launched placeLOCAL™ and SpotHop™ -- new tools, to be implemented by Viamedia sales representatives, leveraging the latest in Viamedia-developed...

For more information, please contact:

Bob Gold & Associates