We make advertising in March simple!.

From buzzer-beating solutions to slam-dunk visibility, our winning strategies ensure your message reaches the perfect audience. Don’t sit on the sidelines – advertise with Viamedia and make every moment count!

The Big Dance by the numbers

Bubble Teams. Brackets. Buzzer Beaters. For three weekends 68 teams vie to be crowned the next national champion of college basketball, and the nation pays attention.

20.8 MILLION AMERICANS

Are very interested in college basketball

20.2 MILLION AMERICANS

Watched the NCAA men’s tournament on cable

8.4 MILLION PEOPLE

Streamed the NCAA men’s tournament

Source: Scarborough National Database (Dec 2021-May 2023)

MORE ENGAGEMENT MEANS MORE CUSTOMERS!

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Viamedia March Madness OTT Guidelines

 

  • Will cover NCAA Men’s, NCAA Women’s, and NIT
  • The vast majority will run in NCAA Men’s and there will be a bit of delivery in the other two but not a huge amount.
  • We can exclude NCAA Woman’s and NIT if ordered specifically to exclude, but we cannot run in just NCAA Women’s or NIT on their own
  • Includes pre/post-game content
  • Cannot select specific teams, conferences, or tournament rounds
  • All buys need to cover at least the entirety of NCAA March Madness – 3/18/25 – 4/7/25
  • Buys can also be extended to include conference tournaments – 3/2/25 – 3/16/25