Meet the Team
Viamedia Executive Team

David Solomon
Dave's bio
Joining Viamedia in 2003 as a corporate vice president, David quickly became a vital leader, rising to executive vice president in 2006, CRO in 2016 and then CEO in 2020. David’s innovative leadership has been pivotal to keeping Viamedia at the forefront of the fast-changing advertising industry, ensuring the company and its customers capitalize on emerging trends, opportunities and technologies.
David’s tenure at Viamedia is distinguished by substantial growth, strategic advancements, and a steadfast dedication to business development, finance, and fostering a positive corporate culture. He played a significant role in scaling the company from fewer than a dozen employees to over 400 today.
Prior to joining Viamedia, Solomon amassed a wealth of experience in advertising sales, spanning over twenty years. His career journey took him from Telecable in Lexington, Kentucky, to significant roles in sales management at TCI, AT&T cable advertising, and Comcast Spotlight advertising.
Solomon has been honored as a 2023 Cablefax 100. He is revered for his effective coaching and proven ability to build high-performing sales teams and foster a culture of growth and mentorship.
Recognized as a thought leader, Solomon contributes to key publications like MediaVillage, ACA Connects‘ Independent Communications News, and AiThority. He also regularly engages in prominent industry events, where he is featured on panels and as an expert at the forefront of innovative advertising strategies.
Solomon holds a Bachelor of Arts in Industrial and Organizational Psychology, from the University of Kentucky. Among numerous civic and charitable associations, Solomon is active in fundraising on behalf of Sunrise Children’s Services, which assists abused, abandoned or neglected children.

Becky Jones
Becky's bio
Becky Jones is a respected twenty year cable television advertising veteran. She began her career in research at TCI at the point it was being acquired by AT&T. After leaving AT&T Media Services she played a key role in the strategy and development of Viamedia’s sales support infrastructure that today supports the organization.
Becky’s has been at the highest levels of the company’s corporate leadership team for nearly two decades. Her primary oversight is corporate communications, training, company culture, marketing, branding, research and creative services. Her teams assists the sales efforts across the company with marketing & research tools to support local advertising sales utilizing Viamedia’s extensive research catalog. Becky also oversees Viamedia’s social media platforms and overall marketing / public relations efforts for the company.
In September 2016, she added the oversight of the company’s training, mentoring, coaching, and development among her other responsibilities. She has been the face of the organization at trade and industry events for over a decade and is known throughout the industry and across the United States for her personality, attention to detail and leadership abilities.
Becky has received numerous national awards and has been nationally recognized for her impact within the cable industry. She has received honors as industry’s “Cable Marketer of the Year” and has been named as one of the “Most Powerful Women in Cable” every year since 2013.
Becky has two sons, Silas & Sawyer and lives in Lexington, Kentucky.

Rick Tarvin
Rick's bio
Rick began his advertising sales career in 1993 as a Regional Sales Manager for Trader Publishing Company where he developed and implemented strategies for advertising sales in the Automotive and Truck industries. In 2001, Rick started in cable advertising sales as Local Sales Manager with AT&T Media Services which through mergers became Insight Media in Covington KY. In 2006, Rick joined Viamedia as Corporate Manager of Automotive and Business development where he directed sales strategies for automotive advertising and managed new media products including internet and long form advertising channels.
Rick was elevated to Executive Vice President of Sales in June of 2016 overseeing direct oversight of the company’s regional teams that include all local sales.

Wendell Decker
Wendell's bio
Wendell is a twenty plus year veteran in the cable television advertising industry, with extensive experience in technical operations and dynamic advertising solutions. He began his career in cable advertising in 1999 with Frontier Vision as Insertion Engineer for its central Kentucky region. He also served in capacity for Adelphia, Comcast, AT&T, and Insight Communications, before coming to Viamedia in 2005.
Mr. Decker has been a key element in the growth and success of Viamedia and has provided direction in forming our world class technical operation.