What is Digital Out of Home?
Digital Out Of Home (DOOH), refers to digital media that appears in environments accessible to the public. This includes digital billboards and outdoor signage, as well as networks of screens found in grocery stores, gas stations, restaurants, and medical offices.
Covering all 50 states, Digital Out of Home targets by Points of Interest (POI) & geographic areas can include congressional districts, zip codes, DMA, city, state, or a customized geofence based on campaign parameters.
1) Outfront Media; 2) Out of Home Advertising Association of America
Target by gender, age, income, & over 200 individual demographic and behavioral segments.
Use geo-temporal information to find your audience using real-world data including where people are located or have recently visited.
How does it work?
Utilizing our algorithm and automation we quickly identify and target the most relevant screens to reach your audience wherever they may go.
Digital Out of Home in the News
Viamedia said it has agreed to become the exclusive local and regional direct advertising sales firm for Perpetual Media, a digital outdoor and place-based advertising platform.
Viamedia, Perpetual Media Team To Expand DOOH Ads
Cross-media local ad company Viamedia signed an exclusive partnership with digital-out-of-home ad platform Perpetual Media, which focuses on ad targeting and programmatic real-time bidding.
Viamedia Secures Exclusive Sales-Representation Partnership With Perpetual Media Viamedia to Manage Local and Regional Direct Ad Sales Firm in Its DMAs for Fast-Growing Digital Place-Based Advertising Platform December 07, 2023 …
Viamedia, a fully-integrated independent cross-media local advertising company, now has an exclusive partnership with digital-out-of-home (DOOH) advertising platform Perpetual Media. Viamedia will be the exclusive local and regional direct advertising sales firm […]