71X
ROI IN LESS THAN TWO MONTHS
10:1 ROI
6 new applicants
100%
increase in
website traffic
Cross Connect Fuels Dramatic Results
For Local Auto Dealer
CLIENT GOALS
Honda City of Levitown wanted to boost service appointments among honda owners.
CAMPAIGN STRATEGY
Viamedia utilized our Cross Connect Authenticated IP targeting to serve media to a targeted audience based on Experian automotive data segments:
•Adults 25+
•Honda Owners
•Geo-target: County dealership resides
Our Cross Connect product placed the ads across all screens in the authenticated households: smartphones, tablets, desktops and laptops.
The Results
1,417
New Service
Appointments
55%
Appointment Lift
71X
ROI
Based on service
appointment approx.
value of $250
University Leverages Cross-media Strategy to Increase Enrollment
CLIENT GOALS
The university was looking to establish an online presence and reach high school students, college students and parents online to ultimately drive enrollment.
CAMPAIGN STRATEGY
Viamedia put together a comprehensive cross media plan encompassing multiple products and tactics and maximizing the amount of impressions over a geography of 10 markets over 8 weeks.
•Utilized mobile & desktop display, online video, geo-fencing events where high school kids frequent i.e. concerts, high school football games.
•Search and keyword retargeting as well as utilizing the colleges CRM database to serve ads directly to those consumers.
The Results
6
New University
Applicants
$1.1M
in revenue
generated from 6
new applicants
10:1
ROI
Based on approx.
value of tuition
$47,000
Our customers are our
brand ambassadors
The bar was set very high,
and they’ve cleared that bar.
Exactly what you’d hope for
in a vendor relationship.
Alison Raynak
Media Planner for Oregon Lottery
I have used many advertising
companies over the years,but
Viamedia continues to provide
premier service, pricing, and
innovative advertising solutions.
Daniel Brady
Owner at Par Golf of Columbus
They took the time to understand my business and planned the best method to reach my audience.
I felt like my success was very important to them.
Stacy Galleher
Mktg Mgr at Washington Dept of Ecology
Become a success story.
Let viamedia help you reach your customers and your goals.