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Political Dollars: Told Ya So….
Back in May we advised clients and friends alike on both the buying and selling ends of the political-advertising equation to be prepared for a possible tsunami of political ad orders backloaded and shoehorned into late Q3 and on into Election Day.
Viamedia Taps Seasoned Industry Leader Walter Baker as Director of Business Development & Affiliate Relations to Accelerate Growth
Bringing Over 25 Years of Industry Experience, Former Prime Media VP Joins Viamedia to Strengthen MVPD Partnerships and Drive Strategic Growth Lexington, KY – October 2, 2024 – Viamedia, the country’s largest independent advertising digital and linear rep firm, today...
Viamedia Appoints Former Ampersand Chief Operating Officer Ken Little to Board of Directors, Bolstering Strategic Leadership
Highly Accomplished Industry Leader Brings More Than 35 Years of Expertise to Viamedia’s Board Lexington, KY – September 27, 2024 – Viamedia, the country’s largest independent advertising digital and linear rep firm, today announced the appointment of Ken Little,...
Viamedia and Minerva Networks Partner to Simplify Cross-Platform Ad Delivery with Viamedia’s Parrot Software Technology…
Minerva Now Streamlines Ad Insertion for Both Traditional and CTV FAST Formats, Simplifying Processes and Capturing Key Impressions Lexington, KY – August 19, 2024 – Viamedia, the largest independent advertising digital and linear rep firm in the country, today...
Viamedia Secures Exclusive Programmatic Ad Sales Partnership with News of the World
Viamedia’s Second Major Streaming Partnership This Month is a Clear Indicator of the Company’s Expanding Influence as the Nation’s Leading Independent Ad Rep Firm Lexington, KY – August 5, 2024 – Viamedia, the largest independent advertising rep firm in the U.S.,...
Chewing on Cookies: Part 3
For our last post, we took our initial bite into “cookies” – specifically, where things stand for the digital-ad sector and how we arrived at this place.
In short, on the topic of the digital-ad industry’s long-running, and understandable, reliance on cookies-based tracking, we addressed “What got us here?”