VIAMEDIA RENEWS LONGSTANDING REPRESENTATION OF SERVICE ELECTRIC LOCAL AD SALES
Leading Ad Management Company Continues to Represent Sales in Philadelphia DMA
New York City – December 8, 2016 — Viamedia, the television industry’s largest independent cable TV ad management company, announced today that it has renewed its longstanding agreement with Service Electric Cable TV & Communications to represent local cable TV advertising sales throughout the greater Philadelphia, PA market.
“Viamedia and Service Electric have had a deeply rewarding partnership, and we are thrilled to continue our services in the Philadelphia DMA,” said Viamedia CEO Mark Lieberman. “Having worked together for many years, we understand the needs of Service Electric as well as the communities they serve, and we’re confident advertisers will continue to benefit from our Service Electric sales offering.”
Service Electric Cable TV is the nation’s first cable TV company and is a third generation family run business under the leadership of John M Walson. Headquartered in Bethlehem, Pennsylvania, Service Electric is a leading provider of phone, broadband and video services to more than 125,000 subscribers across eastern Pennsylvania and western New Jersey. Markets include Lehigh Valley, Pennsylvania, Hunterdon and Warren counties in New Jersey; Wilkes-Barre, Pennsylvania and surrounding communities in Luzerne County
“Viamedia has proven itself to be a leader in advanced advertising solutions for cable television,” said Andy Himmelwright, General Manager of TV2 at Service Electric. “Our renewed partnership is not only beneficial for us, but also our subscribers and local advertisers across multiple Pennsylvania communities.”
Headquartered in New York City, Viamedia is the largest independent cable TV ad management company for local, regional and national advertising, programmatic and ad tech solutions, responsible for nearly one million spots per day on behalf of over 12,000 advertisers. The company specializes in selling advertising on behalf of 60 U.S. cable and telecommunications service providers, utility companies and municipalities, and employs approximately 380 people across the country. The company also operates placemedia, a programmatic data-driven TV ad platform, which aggregates ad inventory from Viamedia, major MVPDs and more than 40 national cable networks across 210 DMAs. For more information, please visit www.viamediatv.com and www.placemedia.com.
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