VIAMEDIA EXPANDS PARTNERSHIP WITH WINDSTREAM TO SERVE NEW MARKETS IN TX, NC, KY AND NE
New York City – January 9, 2016 — Viamedia, the television industry’s largest independent cable TV ad management company, today announced it has expanded its advertising sales representation with Windstream to four new markets – Houston, TX; Charlotte, NC; Lexington, KY, and Lincoln, NE. Viamedia already represents Windstream in the Greensboro, NC, and Johnstown-Altoona, PA, DMAs.
“Expanding our partnership reinforces the relationship and commitment our two organizations have and that it will continue to flourish for years to come,” said Mark Lieberman, president and CEO, Viamedia. “We know that Windstream is committed to providing top-notch services, and we are confident that with Viamedia’s lineup of cutting-edge advertising solutions, it will enable increased capabilities in Windstream’s service areas.”
Windstream is a leading provider of high-speed broadband Internet, phone service and digital TV packages to residential customers, as well as products and services for government agencies and businesses of all sizes. The company currently serves more than 1.4 million households nationwide.
“Viamedia is a clear leader and the right choice to manage our television ad sales in these markets,” said Terry Roush, director, IPTV and satellite product management and development at Windstream. “We’re confident that the local businesses that rely on us for advertising will continue to benefit from the range of innovation Viamedia has to offer.”
The new partnership adds to Viamedia’s growing national footprint; it now manages sales, operational and technical back room functions for cable companies across 75 designated market areas (DMAs) in 35 states.
Headquartered in New York City, Viamedia is the largest independent cable TV ad management company for local, regional and national advertising, programmatic and ad tech solutions, responsible for nearly one million spots per day on behalf of over 12,000 advertisers. The company specializes in selling advertising on behalf of more than 65 U.S. cable and telecommunications service providers, utility companies and municipalities, and employs approximately 380 people across the country. The company also operates placemedia, a programmatic data-driven TV ad platform, which aggregates ad inventory from Viamedia, major MVPDs and more than 40 national cable networks across 210 DMAs. For more information, please visit www.viamediatv.com and www.placemedia.com.
Windstream Holdings, Inc. (NASDAQ: WIN), a FORTUNE 500 company, is a leading provider of advanced network communications and technology solutions for consumers, businesses, enterprise organizations and wholesale customers across the U.S. Windstream offers bundled services, including broadband, security solutions, voice and digital TV to consumers. The company also provides data, cloud solutions, unified communications and managed services to small business and enterprise clients. The company supplies core transport solutions on a local and long-haul fiber network spanning approximately 129,000 miles. Additional information is available at windstream.com. Please visit our newsroom at news.windstream.com or follow us on Twitter at @Windstream.
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