Industry's Leading Independent Advertising Management Company

Dependable, High Quality Representation of Advertising Inventory

Providing Full Turn-Key Solutions

Ensuring Customer Engagement and Satisfaction

Viamedia Offers Full Turn Key Solutions for Video Operators Nationwide

Viamedia is the leading non-MSO affiliated independent ad management company in the US, giving video providers across the country dependable, high-quality representation of their advertising inventory. Viamedia offers a full turn-key solution with a comprehensive suite of services to help yield higher revenues from your advertising sales. Our centralized operations and sales support offer quick deployment and reduce ad sales associated expenses. Viamedia specializes in driving ARPU & EBITDA for our partners while providing superior customer service.

Viamedia manages the following services as part of our turn-key solution, letting our partners focus on their core business while we develop their local ad insertion opportunity: Sales Functions, Research, Traffic & Billing, Video Encoding and Technical Assistance & Monitoring.

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Innovative Technology

Viamedia utilizes an industry leading Imagine Communications (formerly Harris) traffic and billing system to ensure successful completion of our client’s and MVPD partner’s ad campaigns. Viamedia hosts the largest single deployment of Imagine Communications Novar traffic and billing system. Our state of the art Network Operations Center allows real-time monitoring of ad playback, boasting one of the best technical run rates in the industry of 98%+. We have multi-platform insertion capabilities including analog, digital simulcast, HD, IPTV and set top box insertion with Invidi which allows us flexibility, scalability, and speed to launch.

Are you a small to mid-sized video provider? Learn more about our customized ViamediaGO solution and our VSP insertion platform here.

Cross Channel Marketing Oversight

Viamedia has a dedicated team who facilitates and monitors the cross channel fulfillment for all of our MVPD partners. Upon entering a contractual agreement, our MVPD partner is guaranteed a percentage of their overall inventory to run any advertisement of its choice, whether it be a self-branding promotion, a tagged network spot, or a Video On Demand campaign. To maximize the accuracy of all cross channel fulfillment, this committed team uses innovative reporting to provide each partner a thorough analysis of contractual agreements. Whether it be a project confirmation sheet, a customized reporting dashboard or the specialized proof of run affidavits distributed monthly, this team communicates at the highest level to provide world class customer service to all Viamedia MVPD partners.

10,000 Advertisers

1 Million Ads Served A Day

Coverage in 70+ markets, more than 32 states

Leading Independent Advertising Management Company in the Country

Viamedia Represents Some of the Fastest Growing MVPD’s!


Viamedia Names Tom Walsh Senior Vice President, Advanced Advertising

Ad-Tech Veteran Joins the Viamedia Team   New York City, October 11, 2017 – Viamedia, the largest independent cable TV ad management company, today named Tom Walsh as its new Senior Vice President of Advanced Advertising Strategy.  In his new role,...
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Viamedia debuts placeLOCAL™ and SpotHop™ for Local Account Sellers

New York City – July 24, 2017 – Viamedia, the largest independent cable TV ad management company, today launched placeLOCAL™ and SpotHop™ -- new tools, to be implemented by Viamedia sales representatives, leveraging the latest in Viamedia-developed...
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Viamedia Expands Partnership With Windstream to Serve New Markets in TX, NC, KY and NE

Viamedia Expands Partnership with Windstream to Serve New Markets in TX, NC, KY and NE  New York City – January 9, 2016 -- Viamedia, the television industry’s largest independent cable TV ad management company, today announced it has expanded its advertising sales...
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Viamedia and Blue Ridge Communications Renew Long-Term Ad Sales Agreement

VIAMEDIA AND BLUE RIDGE COMMUNICATIONS RENEW LONG-TERM AD SALES AGREEMENT New York City – January 4, 2017 -- Viamedia, the television industry’s largest independent cable TV ad management company, announced today that it has renewed its longstanding agreement with...
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Viamedia Renews Longstanding Representation of Service Electric Local Ad Sales

VIAMEDIA RENEWS LONGSTANDING REPRESENTATION OF SERVICE ELECTRIC LOCAL AD SALES Leading Ad Management Company Continues to Represent Sales in Philadelphia DMA New York City – December 8, 2016 -- Viamedia, the television industry’s largest independent cable TV ad...
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