VIAMEDIA TO SPONSOR AMERICAN HEART ASSOCIATION’S
2011 CHICAGO START! RUNNING TEAM
National media company to sponsor running team
that raises funds for the American Heart Association.
CHICAGO – The American Heart Association announced today that Viamedia has agreed to be the official media sponsor for the 2011 Start! Running Team in Chicago.
Viamedia, the leading independent provider of DMA-based cable television advertising sales and commercial delivery in the United States, will provide support for media efforts across a variety of platforms, including television, online and social media, in addition to other actions and events that will promote the Start! Running Team and the runners’ efforts to raise a combined $200,000 for the American Heart Association in 2011.
“The American Heart Association is very fortunate to have the support of Viamedia for the 2011 team,” said Jayme Pierson, Corporate Events Director for the American Heart Association. “With their involvement, we will be able to reach more people and raise more funds for the mission of the American Heart Association.”
“Viamedia is proud to sponsor the American Heart Association’s 2011 Chicago Start! Running Team,” said Becky Jones, Viamedia’s Vice President of Marketing and Research. “We are committed to supporting efforts that will reduce the risk of heart disease and stroke, and we are delighted to use our media platforms to help spread an encouraging message to help others lead stronger, healthier lives.”
The Start! Running Team is a collection of runners who raise money for the American Heart Association by participating in any or all of the following three races in Chicago during 2011: the Shamrock Shuffle on April 10, the Rock ‘n’ Roll Half Marathon on August 21, and the Chicago Marathon that is tentatively scheduled for October 9.
The Start! Running Team was formed under the American Heart Association’s Start! movement. Start! is the American Heart Association’s national cause initiative that helps individuals, families and communities achieve a healthy lifestyle through physical activity and nutrition en route to ideal health.
Runners interested in joining the Chicago Start! Running Team can visit www.runwithheartchicago.org or contact Jayme Pierson at 312-476-6687 or email@example.com.
About the American Heart Association
The American Heart Association is the nation’s oldest and largest voluntary health organization dedicated to fighting heart disease and stroke. Our mission is to build healthier lives by preventing, treating and defeating these diseases – America’s No. 1 and No. 3 killers. We fund cutting-edge research, conduct lifesaving public and professional educational programs, and advocate to protect public health. To learn more or join us in helping all Americans, call 1-800-AHA-USA1 or visit heart.org.
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