Pittsburgh

Johnstown-Altoona

Harrisburg

Philadelphia

Wilkes-Barre

Advertising in Pennsylvania

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Target Audience:

Average household income: $92,780
Income $75K+: 44.8%
Income $100K+: 31.9%
Median Home Value: $189,768
Adults 25-54: 37.6%
Adults 55+: 33.1%
Bachelor’s Degree: 39.1%
White Collar: 69.4%

Pittsburgh Market:

The strength of Pittsburgh lies in the friendliness of its people and the beauty of its landscape. Not only are its sports teams a mighty force to be reckoned with, but the city has overcome adversity in a big way. Pittsburgh’s affordable standard of living, top-notch health care facilities and cultural attractions combine to make it America’s “Most Livable City.” Once a center for heavy industry, today Pittsburgh’s skyline has been transformed. Riverfronts are thoughtfully developed, utilized for recreation now more than ever. Businesses look to the environment as an asset, not a challenge. And, best of all, “green” has replaced “smoky” for good. Pittsburgh is a vibrant, mid-sized city that has the feel of a small town. Its approachability can be seen on the faces of its energetic, hard-working and proud people.

Target Audience:

Average household income: $76,056
Income $75K+: 37.04%
Income $100K+: 23.5%
Median Home Value: $199,167
Home Value $300K+: 21.6%
Adults 25-54: 39.3%
Adults 55+: 28.3%
Bachelor’s Degree: 28.4%
White Collar: 62.5%

Philadelphia Market:

Philadelphia, the sixth most populated city in the United States, is the largest city in Pennsylvania. It is known as the place where the Constitution and the Declaration of Independence were signed by our founding fathers. History buffs love coming to this city to see the rich American history at famous sites like Independence Hall, the Liberty Bell, the homes of Edgar Allan Poe, and Independence National Historic Park.

Philadelphia

Mike Szczechura

Mike Szczechura

General Manager

Mike Szczechura, General Manager
3910 Adler Place, Suite 100
Bethlehem, PA 18017
302-698-7546

mszczechura@viamediatv.com

Have questions about advertising in Pennsylvania markets? Let's Chat!

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Johnstown-Altoona Market:

Johnstown is located in Cambria County, Pennsylvania, 41 miles west-southwest of Altoona, Pennsylvania and 70 miles east of Pittsburgh. With the 2010 Census reporting a population of 20,978, Johnstown is the principal city of the Johnstown MSA, one of the top 10 MSAs in the state. Located in the heart of the “Health Belt” Johnstown has traditionally–and still remains–an important part of the economy, with healthcare providing a significant percentage of the employment opportunities in the city. Additionally, the region has secured multiple federal government contracts, making the high-tech defense industry the main non-health-care staple of Johnstown’s economy. Located in Blair County in the Allegheny Mountains, Altoona (from the Latin word altus, meaning “high”) had a population of 46,320 at the 2010 Census estimate, and sits within the 127,000-resident Altoona MSA, as its principal city. Founded as a major railroad town, much of downtown Altoona is now listed on the National Register of Historic Places, annually attracting tourists from around the country to visit its famous railway passes, beautiful cathedrals, and “Leap the Dips”–the world’s oldest wooden roller coaster.

Johnstown-Altoona

Target Audience:

Average household income: $63,892
Income $75K+: 30.3%
Income $100K+: 19.4%
Median Home Value: $192,641
Adults 25-54: 33%
Adults 55+: 20.7%
Bachelor’s Degree: 41.1%
White Collar: 62.8%

Target Audience:

Average household income: $71,008
Income $75K+: 34.96%
Income $100K+: 19.86%
Median Home Value: $185,085
Home Value $300K+: 15.13%
Adults 25-54: 38.16%
Adults 55+: 30.8%
Bachelor’s Degree: 22.36%

Harrisburg Market:

Harrisburg, the state of Pennsylvania’s capitol, is located along the Susquehanna River. Harrisburg has a small town friendly atmosphere where you can find concerts, festivals, theater groups, restaurants and nightlife. The State Museum of Pennsylvania exhibits Pennsylvania life from the beginning to present time.

Harrisburg

Unique Advertising Opportunity

Service Electric Cable TV is a cable television company serving eastern Pennsylvania and western New Jersey. It was founded in June 1948 by John Walson, and became the world’s first cable provider.

Blue Ridge Communications is a full service communications provider. We offer digital cable, On Demand, Digital Video Recording (DVR), and high speed Internet Access service (ProLog Express). Blue Ridge Communications is also planning to offer local and long distance IP telephony service in the near future.

Have questions about advertising in Philadelphia or Harrisburg? Let's Chat!

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Dan Walsh

Dan Walsh

Director of Sales

Dan Walsh, Director of Sales
3910 Adler Place, Suite 100
Bethlehem, PA 18017
610-625-3217

dwalsh@viamediatv.com

Wilkes-Barre Market:

Wilkes-Barre is located in the heart of Northeastern Pennsylvania in Luzerne County. The city is an area of natural beauty, bordered by the Pocono and Endless Mountains, Lehigh Valley and the Susquehanna River. Local attractions include the F.M. Kirby Center for the Performing Arts, the Frederick Stegmaier Mansion, the Luzerne County Museum and Mohegan Sun at Pocono downs, Pennsylvania’s first slots casino.

Wilkes-Barre

Target Audience:

Average household income: $60,359
Income $75K+: 26.92%
Income $100K+: 14.54%
Median Home Value: $150,721
Home Value $300K+: 11.1%
Adults 25-54: 37.42%
Adults 55+: 31.78%
Bachelor’s Degree: 20%
White Collar: 55.04%

Unique Advertising Opportunity

Blue Ridge Communications is a full service communications provider. We offer digital cable, On Demand, Digital Video Recording (DVR), and high speed Internet Access service (ProLog Express). Blue Ridge Communications is also planning to offer local and long distance IP telephony service in the near future.

Service Electric Cable TV is a cable television company serving eastern Pennsylvania and western New Jersey. It was founded in June 1948 by John Walson, and became the world’s first cable provider.

Have questions about advertising in Wilkes-Barre, Johnstown, or Altoona? Let's Chat!

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Jerry Paparelli

Jerry Paparelli

Regional Sales Manager

Jerry Paparelli, Regional Sales Manager
240 Market Street Suite 104
Bloomsburg, PA 17815
570-387-5266

jpaparelli@viamediatv.com