The sixth season premiere of AMC’s Mad Men returned to 3.4 million total viewers on Sunday from 9 p.m.-11 p.m., just 3% off from last year’s season opener, which drew 3.5 million.
In the key adults 25-54 demo, the episode drew 1.7 million viewers, according to Nielsen, on par with the fifth season debut. It decreased 13% among adults 18-49 to 1.4 million viewers.
Mad Men typically adds at least 1.2 million viewers in Live+3 ratings, AMC noted.
Last season, Mad Men premiered after a 17-month hiatus and a move from a July debut to a March bow.
Source: Multichannel News, 4/8/13