Post Type:news ‘Mad Men’ Returns to 3.4 Million Viewers | Viamedia

The sixth season premiere of AMC’s Mad Men returned to 3.4 million total viewers on Sunday from 9 p.m.-11 p.m., just 3% off from last year’s season opener, which drew 3.5 million. 

In the key adults 25-54 demo, the episode drew 1.7 million viewers, according to Nielsen, on par with the fifth season debut. It decreased 13% among adults 18-49 to 1.4 million viewers. 

Mad Men typically adds at least 1.2 million viewers in Live+3 ratings, AMC noted. 

Last season, Mad Men premiered after a 17-month hiatus and a move from a July debut to a March bow. 

Source: Multichannel News, 4/8/13