ABC and Univision today announced their joint venture news and lifestyle network for U.S. Hispanics will be called Fusion. The ground-breaking media service launches in the second half of 2013.
“We’re thrilled to be partnering with Univision to launch Fusion. Our collaboration will bring unmatched reporting capabilities and understanding of issues and entertainment that resonate with the Hispanic COMMUNITY, one of the fastest growing and important demographic communities in the U.S.,” said Anne Sweeney, co-chair, Disney Media Networks and president, Disney/ABC Television Group.
“The launch of Fusion will be a major milestone in Univision’s 50-year history of service to the Hispanic COMMUNITY,” added Cesar Conde, president, Univision Networks. “We’re delighted to partner with ABC News in this exciting new network that will extend Univision’s unequaled coverage of Hispanic issues and lifestyle to English-dominant audiences for the first time.”
“Fusion will be the indispensible meeting place for English-speaking Latinos,” said Ben Sherwood, president, ABC News. “Our goal is for this young, vibrant and media hungry audience to come to Fusion to be informed, entertained and empowered. It will be fresh, fun and optimistic, and of great interest to Latinos and non-Latinos alike.”
“Fusion will bring together diverse cultures, voices and viewpoints,” said Isaac Lee, president, Univision News. “We will explore the realities shaping the world, give Latinos a voice in the American conversation and deliver personally relevant local, national and global perspectives.”
Fusion will be available at launch in millions of households nationwide. Five of the nation’s biggest cable distributors have already agreed to carry the network, including Cablevision, Charter, Cox, AT&T U-verse and Google Fiber.
Programming will focus on the issues most relevant for U.S. Hispanics, including the economy, entertainment, music, food, immigration, pop culture, education, politics, health & wellness and more.
Fusion will be based in Miami, Florida. (Read here: http://abcn.ws/URrlyW)
Fusion capitalizes on Univision’s news leadership and expertise in reaching U.S. Hispanics and ABC’s global news leadership to serve over 50 million Hispanics, the youngest and fastest-growing demographic in the U.S. Currently Hispanics represent 16 percent of the total population in the United States, a number that is projected to double to 30 percent by 2050. Hispanics wield considerable spending power of over $1 trillion and have an increasing impact on social, economic and political trends.
Source: TV by the Numbers, 2/11/13
