For those that think display advertising is dead and does not work; think again. There are a few practical ways display advertising still can be fruitful. Display has a few advanced tactics and measurements that helps refine and track the customer. Below, I have outlined a quick snapshot of three display advertising tactics.
Geo Fencing with Conversion Zones
The ability to targeted current or prospective customers on a CRM list or database, allows for synergy among multiple marketing efforts. Syncing a display campaign with a direct mail and email marketing campaign, could result in higher conversions for the marketing campaign.
Written By TJ Salopek
Executive Director of Cross Media Sales