Recently our National Digital Account Manager, met with a local auto dealership in the northeast. They were running a service special and were looking for a way to boost their service appointments for Honda owners. (Service also being a key differentiator for local non-auto merchants competing with the likes of Amazon.)
Viamedia developed a campaign utilizing our Cross Connect authenticated IP targeting solution to serve media to a targeted audience based specifically on Experian automotive data segments to adults 25+ who own Honda’s within the county.
The dealership saw a 55% increase in service appointments with 1,417 NEW appointments set and a 71x ROI for the cost of the campaign!
They said the results were so incredible, it was hard to handle the work load!