Viamedia Executive Team

  • Mark Lieberman
    Mark Lieberman
    President & Chief Executive Officer
Mark Lieberman
President & Chief Executive Officer

Mark Lieberman joined Viamedia, the country’s largest independent TV advertising management solutions company, as president and chief executive officer in January 2014 after an extensive career in the media and technology industry.

The company now provides local ad sales for 60 MVPDs (Verizon, CenturyLink, Google Fiber, Frontier, and others), spanning 32 states in more than 70 DMAs, serving nearly one million TV ads every day.

Mr. Lieberman is also Chairman of Viamedia’s programmatic-television subsidiary, placemedia, the leading independent programmatic television supply side platform (“SSP”), enabling the buying and selling of linear TV inventory for national advertisers.

In short order, on Lieberman’s watch, Viamedia earned Multichannel News’ Innovator Award for technological developments in audience targeting and reporting; he has been named one of the CableFax 100 in 2015; and will be inducted into the class of 2016 Cable TV Pioneers at the national cable show in May.

Prior to Viamedia, Mark was the co-founder, Chairman and CEO of TRA a leading media analytics, software and research technology firm sold to TiVo. He also was the co-inventor of TRA System and is on several U.S. patents.

Earlier, Lieberman was Chairman/CEO of IVT, an e-communications software company backed by Cisco, Tudor Ventures, Allen & Co. and Sun Microsystems.

He has also served as President of About.com Ventures and  Executive Vice President of Reed Elsevier Business Information, where he oversaw Variety, Broadcasting & Cable, Publishers Weekly, and MultiChannel News magazines.

In the mid-1990s, he founded Sarnoff Real Time Corp., a video server company that became DIVA systems, the first commercially viable video-on-demand provider, and he was also the Managing Director of TM Patents which focused on commercializing a portfolio of worldwide patents and applications covering supercomputing, interprocessor communications and storage technologies.

Mark served in the George H.W. Bush Administration as Associate Deputy Secretary and Assistant Secretary for Technology (Acting) at the U.S. Department of Commerce; practiced intellectual property law, and clerked for Judge Oscar Davis at the U.S. Court of Appeals for the Federal Circuit.

Mark currently serves on the board of advisors of Adfin, Inc., a real-time insights company for programmatic online advertising.

Mark’s long commitment to charity includes serving as Vice Chairman of the UJA Entertainment, Communications and Media division and as a board member of the National Jewish Center for Learning and Leadership.

In 2014, Mark was the recipient of the YJP Entrepreneur & Leadership Award given by the Young Jewish Professionals.

Mark lives in Westchester County, NY and Montauk, NY with his wife and children.

  • Amanda Wester
    Amanda Wester
    Chief Financial Officer
Amanda Wester
Chief Financial Officer

Amanda Wester joined Viamedia as Chief Financial Officer in February of 2017 with 16 years of accounting and finance experience.

Before coming to Viamedia, Amanda served as the Chief Financial Officer for Innovative Mattress Solutions (IMS). During her tenure with IMS, she brought innovative opportunities into consumer lending that afforded the company a competitive advantage, growth to strategic partner relationships and a keen focus on customer excellence.

Beginning her career with the audit group of Ernst & Young (E&Y), Amanda has managed teams for both public and private companies in the insurance and banking industries as a certified public accountant. She moved on from E&Y to a very successful career as the US Controller at Alltech, a global organization that scientifically develops agricultural products for the use in both livestock and crop farming as well as products in the food and beverage industry, in Nicholasville, Kentucky.

In 2008, Amanda and a team of six presented to the US Department of Energy in Golden, Colorado where they received a $30 million grant for Alltech’s biorefinery project. The US operations of Alltech grew 20% annually during her years of service.

Amanda was recognized for her significant contributions during the 2010 World Equestrian Games in Lexington, Kentucky. While serving as the US Controller, she was asked to manage financial operations for the World Equestrian Games given economic downturns.

Other notable experience includes time served with Vanguard Software Group where she assisted with the development and implementation of software for People’s United Bank, consistently a top 50 US bank by asset size. She also served as Risk Manager and Merger/Acquisition Analyst for Blackhawk Mining which doubled in size 3 times during her tenure.

Amanda resides in Nicholasville, Kentucky with her 2 children and small horse farm.

  • Mike Ball
    Mike Ball
    Vice President of National Sales
Mike Ball
Vice President of National Sales

Mike has spent the better part of the last 20 years in the New York ad sales industry. His experience includes time at HRP as an Account Executive, CBS Spots Sales as an Senior Account Executive and National Cable Communications where he managed several different sales teams. Mike has been with Viamedia since 2007, starting as a Local Account Executive and working his way up to several different roles including Local, Regional and National Sales Manager. Currently Mike is the Vice President of National Sales overseeing all national and political sales for Viamedia. Mike is happily married to his wife Lydia. They reside in Pleasantville, NY with their children: Charlie, Owen, Anna and Charlotte.

  • Randy Lykes
    Randy Lykes
    Chief Technology Officer
Randy Lykes
Chief Technology Officer

Randy Lykes is a twenty-five year veteran in the advertising sales operations field, with fourteen of those years in the cable television advertising industry – in both operations and sales management. He began his career in cable advertising in 1995 with Telecommunications Inc. (TCI) as Operations Manager for the Lexington, KY market. He also served as Regional Operations Director for AT&T where he had operational oversight for AT&T’s cable advertising sales operations in the eastern United States. Randy also served as Corporate Director of Operations for Adelphia Communication’s advertising sales division based in Coudersport, PA. Randy was one of the originators of Viamedia and oversees the operational infrastructure of one of the largest independent advertising rep firms in the United States.

  • Rick Tarvin
    Rick Tarvin
    Executive Vice President of Sales
Rick Tarvin
Executive Vice President of Sales

Rick began his advertising sales career in 1993 as a Regional Sales Manager for Trader Publishing Company where he developed and implemented strategies for advertising sales in the Automotive and Truck industries. In 2001, Rick started in cable advertising sales as Local Sales Manager with AT&T Media Services which through mergers became Insight Media in Covington KY. In 2006, Rick joined Viamedia as Corporate Manager of Automotive and Business development where he directed sales strategies for automotive advertising and managed new media products including internet and long form advertising channels.

Rick was elevated to Executive Vice President of Sales in June of 2016 overseeing direct oversight of the company’s regional teams that include all local sales.

  • David Solomon
    David Solomon
    Chief Revenue Officer
David Solomon
Chief Revenue Officer

Solomon has over 20 years’ experience in advertising sales including print, long-form media solutions and cable television spot sales.  His cable television sales experience began with TeleCable in Lexington, Kentucky.  Later he worked as a sales manager for Tele-Communications, Inc. (TCI) and, subsequently, AT&T cable advertising.  Later Solomon was general sales manager for Insight Media and Comcast Spotlight advertising.  Solomon began with Viamedia as a corporate vice president in 2003, becoming executive vice president in 2006, and played a significant role in the company’s growth from fewer than a dozen employees to nearly 400 today. Solomon holds a Bachelor of Arts in Industrial and Organizational Psychology and a Bachelor of Business Administration, both from the University of Kentucky.  Among numerous civic and charitable associations, Solomon is active in fundraising on behalf of Sunrise Children’s Services, which assists abused, abandoned or neglected children.

  • Billy Stewart
    Billy Stewart
    Senior Vice President of Digital Product & Strategy
Billy Stewart
Senior Vice President of Digital Product & Strategy

Billy Stewart brings over 20 years of cable ad sales experience managing both traditional & non-traditional media opportunities with Telecable, TCI, AT&T, Comcast through mergers & acquisitions. Billy joined Viamedia in 2006 overseeing the operational development and sales implementation of Viamedia’s Online multiscreen product suite including Search, Online Video & Mobile strategies.Billy resides with his wife and three children in the bourbon, horse racing & college basketball capital of the world – Central Kentucky.

  • Becky Jones
    Becky Jones
    Chief Marketing & People Officer
Becky Jones
Chief Marketing & People Officer

Becky Jones is a respected fourteen year cable television advertising veteran. She began her career in research at TCI at the point it was being acquired by AT&T. After leaving AT&T Media Services she played a key role in the strategy and development of Viamedia’s sales support infrastructure that today supports over 300 sales people.

Becky’s primary oversight is corporate communications, marketing & research. Today, she leads a marketing team that assists the sales efforts across the company. Her team’s primary research responsibilities include market analysis, geographic targeting, demographic profiling, behavioral purchasing patterns and training sales teams to assist advertising clients with their response rates by utilizing Viamedia’s extensive research catalog. Becky also oversees Viamedia’s social media platforms and overall marketing / public relations efforts for the company.

In 2014, Becky was the recipient of a Top Ops Award and named ‘Cable Marketer of the Year’ by Cablefax. She also has received recognition for Affiliate and Partnership Marketing as a Faxie Award recipient in 2014. Becky has also been recognized as one of the cable and telecommunications industry’s ’40 Under 40’ by Multichannel News; recognized in Cablefax’s Sales Executive of the Year Awards program for multiple years; and has been named as one of the Most Powerful Women in Cable by Cablefax.

Becky lives in Lexington with her husband Scott and their two boys Silas and Sawyer.

  • Lynn Finke
    Lynn Finke
    Vice President of Analytics & Sales Support
Lynn Finke
Vice President of Analytics & Sales Support

Lynn Finke is currently Vice President Analytics and Sales Support for Viamedia. In this capacity she defines, executes and deploys data management strategies and web based business intelligence platforms.  These company-wide sites provide on-demand information and key performance indicators for the organization to make fact based decisions.  Lynn joined Viamedia in February 2010 after several years with Time Warner Cable, where she formulated a new data focused team for on-demand information, reporting, pricing and inventory strategies in the Northeast Advertising Sales Division.

Prior to her 10 year tenure in the Advertising Sales space, Lynn has partnered with Senior Sales Management teams and implemented global sales automation and efficiency solutions.  Primarily in high-tech industries, she deployed CRM systems, data management and reporting platforms, pricing strategies and performance metrics that focus on analyzing, preserving and increasing the revenue stream.

Ms. Finke started her career in New York City with Chase Manhattan Bank as a data systems auditor for both datacenters and the branch banking network.  She graduated cum laude from State University of New York at Buffalo with a B.S. in Business Administration.  She currently resides in Albany, NY.

Viamedia Regional Leadership Team

  • Kevin Cates
    Kevin Cates
    VP/ General Manager, Kansas City
Kevin Cates
VP/ General Manager, Kansas City

Kevin is a Kansas City native and has over 19 years of experience and achievement in the Ad Sales industry. His experience includes radio sales & management, broadcast television sales and Regional & National Cable sales. Kevin opened the Viamedia Kansas City sales office in January of 2005 after having been a Senior Regional Account Executive at Time Warner in Kansas City. His industry experience and knowledge of the Kansas City market place is well suited for his role as VP/ General Manager.

Kevin can be contacted via email at kcates@viamediatv.com or by telephone at 913-825-9440.

  • Joel Simon
    Joel Simon
    Regional Vice President
Joel Simon
Regional Vice President

Joel is a lifetime native of New York, with over 30 years of local and regional sales experience. Joel has an expansive media background, including previous positions with Tribune, Viacom, and Cox Radio. His leadership experience includes oversight of locals sales teams in radio, cable and digital sales. Joel began his cable career with Time Warner as Director of Sales for the their New York City office, where he managed the local television, on-line and advanced advertising programs. Joel joined Viamedia as Vice President, General Manager of our New York offices and oversees our local sales teams across the state, managing local television and on-line advertising efforts. In late 2015, Joel was promoted to Regional Vice President overseeing New York, Hartford and Tampa.

  • Tony Franklin
    Tony Franklin
    Northeast Sr. Executive Director, Online Sales
Tony Franklin
Northeast Sr. Executive Director, Online Sales

Tony is a seasoned professional with more than 17 years of experience leading teams and driving innovation across sales organizations. Over those 17 years Tony has worked in cable, print and digital ad sales. Tony started his career as a local sales rep for TCI Media Services and Cablevision Rainbow Advertising. Tony also served as the National Sales Manager at a national newspaper rep firm called Newspapers First. His last 8 years has been on the digital side, where he served as VP of Regional Sales at Undertone and EVP of Sales at the RGM Group. Tony joined Viamedia as Sr. Executive Director of Online Sales to help train and motivate the sales staff to drive multiscreen digital ad revenue in Viamedia’s local markets, and to develop strategies to innovate Viamedia’s suite of digital products. Tony lives happily with his wife Gayle and their 2 daughters. Tony is an avid sports and news junkie, and has an amazing passion for life.

  • Jessica Hollifield
    Jessica Hollifield
    Executive Director, Midwest - Digital
Jessica Hollifield
Executive Director, Midwest - Digital

Jessica Hollifield came to Viamedia in 2013 and currently serves as Executive Director, Online Sales for the Midwest.  With over 12 years of experience, in both traditional media sales and digital media, as well as managing sales teams across the country, Jessica has helped define, train and built Viamedia’s cross media strategy nationwide.

Jessica started her career at a full service ad agency before quickly realizing her true passion in advertising sales. Her expertise ranges from cable television ad sales to strategically placed mobile, display, social, email marketing and online video campaigns.

Over the years, Jessica has consistently been a top performer, earning numerous President’s Club recognition and awards, working with local, regional and national accounts.  Previous experience includes Senior Account Executive positions at Insight Media Advertising, Time Warner Cable Media and has held various levels of digital management positions while at Viamedia.  Jessica resides in Lexington, KY with her husband and stepson.  She enjoys playing tennis and volunteering locally for Girls on the Run Central Kentucky.

  • Phil Roddey
    Phil Roddey
    Area Vice President, South Region
Phil Roddey
Area Vice President, South Region

Phil’s career spans more than 21 years in Cable Advertising. Prior to joining Viamedia, Phil began his advertising sales career in 1992 as an account executive for southeast turnkey cable operation, Cable Ad Connection. His responsibilities grew to include strategic sales implementation in new system startups representing systems such as Century Cable, Adelphia Cable & US Cable. In 2000 he was promoted to Sales Manager and in 2004 became the General Manager.
In 2006 he founded Morgan Marketing, a local turnkey ad insertion company, expanded its media products and began to launch local leased access channels across Tennessee, Georgia, South Carolina & North Carolina.

Phil now manages our markets in Charlotte, Raleigh and Greensboro, NC; Orlando and Jacksonville, FL; Knoxville, TN; Augusta, GA; and Charleston, SC.

Viamedia Business Development Team

  • Jeff Ervin
    Jeff Ervin
    Senior Vice President of Sales
Jeff Ervin
Senior Vice President of Sales

Jeff began his career in the cable industry in 1990 as an Account Executive with Cable Advertising of Metro Atlanta. During his 13 years with the company he served as Local Sales Manager, General Sales Manager and after the AT&T merger, Vice President/General Manager. Jeff left AT&T shortly after Comcast’s purchase of the company in 2003, and joined Atlanta based competitive cable operator Knology. He served as Director of Advertising for Knology for 3 years. He transitioned to his role as Vice President/ Area Manager following Knology’s contract signing with Viamedia where he managed the Southeast properties for the last seven years. In his new role as Senior Vice President, Jeff will continue managing the Southeast as well as the addition of both the Mideast and Southwest regions for Viamedia. He will also remain involved in business development across these areas.

Jeff is a graduate of the University of Tennessee. He and his wife reside in Atlanta and have two children in college.

  • Jack Olson
    Jack Olson
    Vice President Business Development
Jack Olson
Vice President Business Development

Jack is a 30 year veteran of the Cable Television Industry with 13 years on the consumer side serving in various local and regional management positions overseeing sales, marketing and general operations before launching the Media Services Division for Adelphia Communications in 1989. Over the next 17 years, he grew the division to become one of the top five Media Sales organizations in the country with over 65 offices and nine regional production centers serving markets spanning 25 states. As Senior VP of Adelphia Media Services, Jack had direct oversight of senior management in sales, business operations, marketing and creative services, technical operations and administration with full P&L responsibility. During this time, he had the privilege of helping to form a number of the Cable Interconnects that still exist in major and mid sized markets across the US. He also worked with many cable and vendor companies to help plan and develop technology, software and advanced media solutions that continue to support today’s robust media sales industry.

Jack joined the Viamedia management team in June of 2011 as Vice President Business Development. His core focus is working to enhance current partner relationships and expanding on the representation of their media assets while developing new and profitable business relationships in traditional and advanced media sales opportunities

Viamedia Corporate Operational Leaders

  • Wendell Decker
    Wendell Decker
    Vice President, Technical Services
Wendell Decker
Vice President, Technical Services

Mr. Decker is a fourteen year veteran in cable television advertising industry, with extensive experience in operations.  He began his career in cable advertising in 1999 with Frontier Vision as Insertion Engineer for its central Kentucky region.  He also served in capacity for Adelphia, Comcast, AT&T, and Insight Communications, before coming to Viamedia in 2005.

Mr. Decker has been a key element in the growth and success of Viamedia and has provided direction in forming our world class technical operation.

  • Craig Lakes
    Craig Lakes
    IT Director
Craig Lakes
IT Director

Craig has worked in the IT field for 28 years building computers and networks. He has been in the cable industry since 1986 starting as a contractor for Telecable, TCI, Intermedia, AT&T and Insight Media both on the System and Advertising side. Craig has also worked for many branches of local and federal law enforcement agencies and for the United States Military as contractor for electronic forensics. Craig has served as the IT Director for Viamedia from 2005 to present.

  • Jim O’Neill
    Jim O’Neill
    Vice President, Client Services
Jim O’Neill
Vice President, Client Services

Jim O’Neill serves as the Director of Client Services for Viamedia. Prior to joining Viamedia in December, 2011, Jim was the Area Director of Ad Sales Operations for Comcast Spotlight in California.  In this position, Jim was responsible for the traffic, inventory, information technology, systems development, facilities, master control and engineering operations functions in support of advertising sales for California’s four ad sales markets.

Before Viamedia and Comcast, Jim held various management positions with FedEx, consulting positions with TCI,  AT&T Broadband and the department of Defense, and multi-faceted roles in public works management for the city of Poway, California.   His technical career has focused on PC/server integrated business solutions and relational databases in the public and private sectors while developing and challenging work teams to achieve operational excellence.

Jim studied public administration and naval science at San Diego State University and water technology at Palomar College.  He was a 2007 recipient of Comcast’s “Going the Extra Mile” (GEM) award recognizing operational excellence and a 2010 graduate of the Executive Leadership Forum.

Since relocating to Lexington, Jim has been slow to engage in charities, but has jumped into a busy social schedule.  As a beginning tennis player he earned both Gold and Silver medals in the 2012 Bluegrass State Games, as a pilot he explores airports all around the region and as an avid water-skier he spends weekends in the beautiful Kentucky lakes.

  • Brian Eads
    Brian Eads
    Director of Video Operations
Brian Eads
Director of Video Operations

With over 15 years of experience in Cable Ad Sales, Brian Eads has worked to continually improve Viamedia’s Video Operations.  Through application and integration of evolving technologies, Brian has increased the services and capabilities of the Video Operations group.

Prior to Viamedia Brian worked for SeaChange International, a leading Ad Sales solutions provider, installing servers for MSOs across the country, and providing technical support for SeaChange clients.

From 1995 to 1999 Brian maintained and operated the Video Operations Department for Lexington’s local cable provider.

Brian holds a Master of Business Administration in Business as well as Bachelors in Telecommunications.  He also holds an Adjunt Professor position with Strayer University teaching Business courses.

  • Jonathan Sims
    Jonathan Sims
    Vice President Media Research
Jonathan Sims
Vice President Media Research

A media & marketing research executive in the forefront of cutting edge ROI measurement and multi-platform engagement, Jonathan Sims has held a variety of positions that span several industry segments including cable television  (Comcast, CAB); research supplier (TRA & AGB); CPG (Kraft Foods & Lever Bros.); technology (Microsoft/Navic) and ad agency (Foote, Cone & Belding).

Before joining Viamedia as Vice President, Research, Sims held the position of V.P., Product Management at TRA, Inc. where he synthesized client needs with internal engineering staff in the creation of new revenue generating products & features for TRA’s web-based technology platform, Media TRAnalytics®.

Prior to TRA, Inc., Sims was the Head of Corporate Research at Comcast Spotlight overseeing all primary and secondary research applicable to $1.5 Billion+ advertising revenue (including traditional linear TV, VOD, interactive, addressable and internet.) He also developed research standards & practices and deployment of company-wide revenue producing research products & sales support systems, including the creation of state-of-the-art, geo-demographic, media & marketing web based application for unique cable selling territories.

For several years, Sims served as Research Officer for the Cabletelevision Advertising Bureau where he generated ground-breaking sales research highlighting commercial effectiveness; the linkage between media  usage & brand consumption; and reach & frequency modeling.  Through various research committees, Sims brought together national and local cable research leaders to collaborate on critical audience measurement studies involving diary bias; differential faulting; weighting and sampling.

Earlier in his career, Sims held the position of Marketing Manager for Audits of Great Britain (AGB), which launched the first national people meter in the U.S., and he also served as the Strategic Planning & Research Manager for General Foods where he was responsible for the procurement of new media & marketing databases, as well as directing ad agency research to support the allocation of advertising funds between various media elements.

Sims has served on the MRC Board of Directors, editorial review board for The Journal of Advertising Research, Council for Research Excellence (non-response committee), Nielsen A2/M2 TV/Internet integration Committee and annual judge for The ARF David Ogilvy Awards. His writings have appeared in various publications such as the ARF Journal of Advertising Research, Columbia University School of Communication, and the Journal of Media Planning.

  • Anita James
    Anita James
    Vice President, Finance
Anita James
Vice President, Finance

Anita James is a seasoned finance professional with over 20 years of accounting, finance and operations experience.  Her specialties include budgeting, analytics, forecasting, process improvement, quality assurance,  auditing and overall finance operation oversight.  She began her career with Viamedia in March 2006 as Business Operations Manager and now serves the company as Director of Finance.  Anita graduated from the University of Kentucky with a B.S. in Accounting and currently resides in Lexington, KY.