Viamedia Executive Team

  • Mark Lieberman
    Mark Lieberman
    President & Chief Executive Officer
Mark Lieberman
President & Chief Executive Officer

Mark Lieberman joined Viamedia, the country’s largest independent TV advertising management solutions company, as president and chief executive officer in January 2014 after an extensive career in the media and technology industry.

The company now provides local ad sales for 60 MVPDs (Verizon, CenturyLink, Google Fiber, Frontier, and others), spanning 32 states in more than 70 DMAs, serving nearly one million TV ads every day.

Mr. Lieberman is also Chairman of Viamedia’s programmatic-television subsidiary, placemedia, the leading independent programmatic television supply side platform (“SSP”), enabling the buying and selling of linear TV inventory for national advertisers.

In short order, on Lieberman’s watch, Viamedia earned Multichannel News’ Innovator Award for technological developments in audience targeting and reporting; he has been named one of the CableFax 100 in 2015; and will be inducted into the class of 2016 Cable TV Pioneers at the national cable show in May.

Prior to Viamedia, Mark was the co-founder, Chairman and CEO of TRA a leading media analytics, software and research technology firm sold to TiVo. He also was the co-inventor of TRA System and is on several U.S. patents.

Earlier, Lieberman was Chairman/CEO of IVT, an e-communications software company backed by Cisco, Tudor Ventures, Allen & Co. and Sun Microsystems.

He has also served as President of About.com Ventures and  Executive Vice President of Reed Elsevier Business Information, where he oversaw Variety, Broadcasting & Cable, Publishers Weekly, and MultiChannel News magazines.

In the mid-1990s, he founded Sarnoff Real Time Corp., a video server company that became DIVA systems, the first commercially viable video-on-demand provider, and he was also the Managing Director of TM Patents which focused on commercializing a portfolio of worldwide patents and applications covering supercomputing, interprocessor communications and storage technologies.

Mark served in the George H.W. Bush Administration as Associate Deputy Secretary and Assistant Secretary for Technology (Acting) at the U.S. Department of Commerce; practiced intellectual property law, and clerked for Judge Oscar Davis at the U.S. Court of Appeals for the Federal Circuit.

Mark currently serves on the board of advisors of Adfin, Inc., a real-time insights company for programmatic online advertising.

Mark’s long commitment to charity includes serving as Vice Chairman of the UJA Entertainment, Communications and Media division and as a board member of the National Jewish Center for Learning and Leadership.

In 2014, Mark was the recipient of the YJP Entrepreneur & Leadership Award given by the Young Jewish Professionals.

Mark lives in Westchester County, NY and Montauk, NY with his wife and children.

  • Becky Jones
    Becky Jones
    Chief Marketing & People Officer
Becky Jones
Chief Marketing & People Officer

Becky Jones is a respected eighteen year cable television advertising veteran. She began her career in research at TCI at the point it was being acquired by AT&T. After leaving AT&T Media Services she played a key role in the strategy and development of Viamedia’s sales support infrastructure that today supports over 300 sales people.

Becky’s has been at the highest levels of the company’s corporate leadership team for the past fifteen years. Her primary oversight is corporate communications, human resources, training, company culture, marketing, branding, research and creative services. Her teams assists the sales efforts across the company with marketing & research tools to support local advertising sales utilizing Viamedia’s extensive research catalog. Becky also oversees Viamedia’s social media platforms and overall marketing / public relations efforts for the company.

In September 2016, she added the oversight of the company’s human resources functions, including recruitment, training and employee relations, among her other responsibilities. She has been the face of the organization at trade and industry events for over a decade and is known throughout the industry and across the United States for her personality, attention to detail and leadership abilities.

Becky has received numerous national awards and has been nationally recognized for her impact within the cable industry. She has received honors as industry’s “Cable Marketer of the Year” and has been named as one of the “Most Powerful Women in Cable” every year for the past four years.

Becky lives in Lexington with her husband Scott and their two boys Silas and Sawyer.

  • Frank Connolly
    Frank Connolly
    Chief Financial Officer
Frank Connolly
Chief Financial Officer

Frank Connolly has broad and deep experience as a financial executive in the media and marketing industry. He has been the Chief Financial Officer of three private equity owned and three public companies with track records of innovation, an M&A Advisor, and a private equity investor, with 25 transactions totaling over $1.7 billion in value. Frank was most recently the Chief Financial Officer of FocusVision Worldwide, Inc., a market research technology provider, and CFO of Water Cooler Group, a holding company with a media agency, Media Storm, focused on cable TV. He was Managing Director at AdMedia Partners, an independent M&A advisory firm for the marketing and media industry. His career as a senior financial executive also includes EVP and CFO of Harris Interactive Inc., a publicly traded marketing research company, and CFO for Modem Media Inc., a publicly-traded pioneering interactive agency. He has been Managing Director of DigaComm LLC, a private equity firm, as well as SVP and CFO of Donnelley Marketing, Inc., a consumer information marketing company.  Frank held a number of corporate financial management positions at the Dun & Bradstreet Corporation and started his career at Accenture. He received an M.B.A. in Finance from Cornell University and a B.A. in Economics from the Stony Brook University.

  • Mike Ball
    Mike Ball
    Vice President of National Sales
Mike Ball
Vice President of National Sales

Mike has spent the better part of the last 20 years in the New York ad sales industry. His experience includes time at HRP as an Account Executive, CBS Spots Sales as an Senior Account Executive and National Cable Communications where he managed several different sales teams. Mike has been with Viamedia since 2007, starting as a Local Account Executive and working his way up to several different roles including Local, Regional and National Sales Manager. Currently Mike is the Vice President of National Sales overseeing all national and political sales for Viamedia. Mike is happily married to his wife Lydia. They reside in Pleasantville, NY with their children: Charlie, Owen, Anna and Charlotte.

  • Randy Lykes
    Randy Lykes
    Chief Technology Officer
Randy Lykes
Chief Technology Officer

Randy Lykes is a twenty-five year veteran in the advertising sales operations field, with fourteen of those years in the cable television advertising industry – in both operations and sales management. He began his career in cable advertising in 1995 with Telecommunications Inc. (TCI) as Operations Manager for the Lexington, KY market. He also served as Regional Operations Director for AT&T where he had operational oversight for AT&T’s cable advertising sales operations in the eastern United States. Randy also served as Corporate Director of Operations for Adelphia Communication’s advertising sales division based in Coudersport, PA. Randy was one of the originators of Viamedia and oversees the operational infrastructure of one of the largest independent advertising rep firms in the United States.

  • Rick Tarvin
    Rick Tarvin
    Executive Vice President of Sales
Rick Tarvin
Executive Vice President of Sales

Rick began his advertising sales career in 1993 as a Regional Sales Manager for Trader Publishing Company where he developed and implemented strategies for advertising sales in the Automotive and Truck industries. In 2001, Rick started in cable advertising sales as Local Sales Manager with AT&T Media Services which through mergers became Insight Media in Covington KY. In 2006, Rick joined Viamedia as Corporate Manager of Automotive and Business development where he directed sales strategies for automotive advertising and managed new media products including internet and long form advertising channels.

Rick was elevated to Executive Vice President of Sales in June of 2016 overseeing direct oversight of the company’s regional teams that include all local sales.

  • David Solomon
    David Solomon
    Chief Revenue Officer
David Solomon
Chief Revenue Officer

Solomon has over 20 years’ experience in advertising sales including print, long-form media solutions and cable television spot sales.  His cable television sales experience began with TeleCable in Lexington, Kentucky.  Later he worked as a sales manager for Tele-Communications, Inc. (TCI) and, subsequently, AT&T cable advertising.  Later Solomon was general sales manager for Insight Media and Comcast Spotlight advertising.  Solomon began with Viamedia as a corporate vice president in 2003, becoming executive vice president in 2006, and played a significant role in the company’s growth from fewer than a dozen employees to nearly 400 today. Solomon holds a Bachelor of Arts in Industrial and Organizational Psychology and a Bachelor of Business Administration, both from the University of Kentucky.  Among numerous civic and charitable associations, Solomon is active in fundraising on behalf of Sunrise Children’s Services, which assists abused, abandoned or neglected children.

  • Tom Walsh
    Tom Walsh
    Senior Vice President, Advanced Advertising Strategy
Tom Walsh
Senior Vice President, Advanced Advertising Strategy

Tom Walsh has 18 years’ experience in ad-tech, starting at DoubleClick in 1997 where he worked through the dot-com boom and bust, building some of the foundations in Advanced Advertising that have helped shape the industry today. He has also served as VP of Sales for WPP (nPario division) and Co-Founder & Managing Director at the business advisory firm ESIrisk.

He most recently served as Senior Director, Strategic Relationships for Comcast Advanced Advertising (FreeWheel), where he managed top clients including Comcast, Warner Bros. Studios, MGM Studios and Music Choice.

Viamedia Divisional Leadership Team

  • Kevin Cates
    Kevin Cates
    Regional Vice President, West region
Kevin Cates
Regional Vice President, West region

Kevin is a Kansas City native and has over 19 years of experience and achievement in the Ad Sales industry. His experience includes radio sales & management, broadcast television sales and Regional & National Cable sales. Kevin opened the Viamedia Kansas City sales office in January of 2005 after having been a Senior Regional Account Executive at Time Warner in Kansas City. His industry experience and knowledge of the Kansas City market place is well suited for his role as VP/ General Manager.

Kevin can be contacted via email at kcates@viamediatv.com or by telephone at 913-825-9440.

  • Jessica Hollifield
    Jessica Hollifield
    Executive Director of Cross Media Sales, Midwest region
Jessica Hollifield
Executive Director of Cross Media Sales, Midwest region

Jessica Hollifield came to Viamedia in 2013 and currently serves as Executive Director of Cross Media Sales for the Midwest.  With over 12 years of experience, in both traditional media sales and digital media, as well as managing sales teams across the country, Jessica has helped define, train and built Viamedia’s cross media strategy nationwide.

Jessica started her career at a full service ad agency before quickly realizing her true passion in advertising sales. Her expertise ranges from cable television ad sales to strategically placed mobile, display, social, email marketing and online video campaigns.

Over the years, Jessica has consistently been a top performer, earning numerous President’s Club recognition and awards, working with local, regional and national accounts.  Previous experience includes Senior Account Executive positions at Insight Media Advertising, Time Warner Cable Media and has held various levels of digital management positions while at Viamedia.  Jessica resides in Lexington, KY with her husband and stepson.  She enjoys playing tennis and volunteering locally for Girls on the Run Central Kentucky.

  • Billy Stover
    Billy Stover
    Executive Director of Cross Media Sales, Southwest region
Billy Stover
Executive Director of Cross Media Sales, Southwest region
  • Brian Dossa
    Brian Dossa
    Local Sales Manager, Cleveland
Brian Dossa
Local Sales Manager, Cleveland

Brian brings more than 24 years of Advertising Sales experience, including 10 years with Cablevision/Rainbow Advertising Sales, 4 years with Adelphia and 5 years Broadcast Advertising sales experience with WKYC-TV (NBC). Brian won Adelphia’s prestigious “PEGASUS” Award for excellence in Ad Sales performance two consecutive years. Brian has four years managerial experience with Viamedia and is also actively involved member of the Cleveland Association of Broadcasters.

  • Michael Hooper
    Michael Hooper
    General Manager, Phoenix & Las Vegas
Michael Hooper
General Manager, Phoenix & Las Vegas

Michael brings over twenty five years of advertising sales and sales management experience, primarily in the Phoenix market. He spent the last four years in sales management with the Belo TV group in Phoenix with KASW (CW6) and KTVK (Independent). Prior to that Michael spent twelve years with Cox Media as a Local Sales Manager, overseeing Cox Communications largest ad sales team in the country, then as General Sales Manager and finally Director of Partnership Sales working with the Cox Media and Cox Business teams to create unique business bundles.

  • John Victory
    John Victory
    General Manager, Hartford: Area Manager, Hartford, Philadelphia, Salisbury
John Victory
General Manager, Hartford: Area Manager, Hartford, Philadelphia, Salisbury

John is the General Manager in Hartford,CT. He is also the Area Manager for Hartford, Philadelphia and Salisbury.

  • Will Gray
    Will Gray
    Cross Media Area Manager, Central Region
Will Gray
Cross Media Area Manager, Central Region

Will is the Cross Media Area Manager for the Central Region.

  • Jeff Morrett
    Jeff Morrett
    Division Manager, Southeast
Jeff Morrett
Division Manager, Southeast

Originally from Marietta, GA, Jeff joined Viamedia in January of 2004 as an Account Executive in the Detroit office. In his two and a half years there, he became one of the top revenue generators in the country and was nominated for a National Cable Advertising Bureau Sales Achievement Award two years in a row; and in 2007 won the first Sales Achievement Award Nationally for Viamedia. In his time in Detroit, he proved to be a natural-born leader and a great motivator.

In October of 2006, he was promoted to Local Sales Manager where he launched the Augusta, GA office. In the four and a half years that he was in Augusta, he motivated the Augusta team to Office of the Quarter (Q4 2007) and Office of the Year finalist in 2007.

In March of 2011, he was promoted to General Manager, where he joined a veteran staff in the Southern Kentucky region and he and his team took the area to a new level. Jeff grew the region with new partners Barbourville Utilities, Irvine Community TV, People’s Rural Telephone, Access Cable, Mountain Telephone, Foothills Communications, and TVS Cable. In 2013, he won the Central Region Manager of the year. Since then he continued to lead and oversee markets in the South and Southeast including Kentucky, Tennessee, Alabama, Georgia, North Carolina and Florida.

In January of 2018, he was promoted to Division Manager to oversee the South Division.  With his expertise in motivating his team to success, Viamedia is proud to have him as one of the key leaders in the company. Jeff is a constant professional and in combination with his passion for success, strategies for overcoming challenges in the changing industry and helping his team achieve their goals, he is an unmatched leader in the industry. What he is most proud of is he has built a great reputation for helping customers cash registers ring with advertising through Viamedia.

Jeff is a December 2002 graduate of Morehead State University, where he played football. He lives in Richmond, KY with his wife, two daughters and son.

Jeff Morrett can be reached via email at jmorrett@viamediatv.com.

  • Brad Henderson
    Brad Henderson
    VP, National Advanced Advertising
Brad Henderson
VP, National Advanced Advertising

Brad has spent the last 20 years in the National TV Ad Sales arena. His media career began in Dallas as an Account Executive with National Rep Firm Blair Television working in the NY, Minneapolis and Dallas offices. He then moved into Network Sales as an Account Executive with Telemundo Network Group based in Dallas. Following Telemundo, Brad moved from broadcast to the cable industry with Time Warner Cable serving over eight years in the role of National and Political Sales Manager in both Milwaukee and Chicago. Prior to joining Viamedia, Brad was the National Sales Manager for Comcast in the Seattle Market. Currently, Brad is the Director of National Sales overseeing the Midwest and West regions.

  • Phil Roddey
    Phil Roddey
    Area Vice President, South Region
Phil Roddey
Area Vice President, South Region

Phil’s career spans more than 21 years in Cable Advertising. Prior to joining Viamedia, Phil began his advertising sales career in 1992 as an account executive for southeast turnkey cable operation, Cable Ad Connection. His responsibilities grew to include strategic sales implementation in new system startups representing systems such as Century Cable, Adelphia Cable & US Cable. In 2000 he was promoted to Sales Manager and in 2004 became the General Manager.
In 2006 he founded Morgan Marketing, a local turnkey ad insertion company, expanded its media products and began to launch local leased access channels across Tennessee, Georgia, South Carolina & North Carolina.

Phil now manages our markets in Charlotte, Raleigh and Greensboro, NC; Orlando and Jacksonville, FL; Knoxville, TN; Augusta, GA; and Charleston, SC.

Viamedia Corporate Operational Leaders

  • Wendell Decker
    Wendell Decker
    Vice President, Technical Services
Wendell Decker
Vice President, Technical Services

Mr. Decker is a fourteen year veteran in cable television advertising industry, with extensive experience in operations.  He began his career in cable advertising in 1999 with Frontier Vision as Insertion Engineer for its central Kentucky region.  He also served in capacity for Adelphia, Comcast, AT&T, and Insight Communications, before coming to Viamedia in 2005.

Mr. Decker has been a key element in the growth and success of Viamedia and has provided direction in forming our world class technical operation.

  • Anita James
    Anita James
    Vice President, Finance
Anita James
Vice President, Finance

Anita James is a seasoned finance professional with over 20 years of accounting, finance and operations experience.  Her specialties include budgeting, analytics, forecasting, process improvement, quality assurance,  auditing and overall finance operation oversight.  She began her career with Viamedia in March 2006 as Business Operations Manager and now serves the company as Director of Finance.  Anita graduated from the University of Kentucky with a B.S. in Accounting and currently resides in Lexington, KY.

  • Craig Lakes
    Craig Lakes
    IT Director
Craig Lakes
IT Director

Craig has worked in the IT field for 28 years building computers and networks. He has been in the cable industry since 1986 starting as a contractor for Telecable, TCI, Intermedia, AT&T and Insight Media both on the System and Advertising side. Craig has also worked for many branches of local and federal law enforcement agencies and for the United States Military as contractor for electronic forensics. Craig has served as the IT Director for Viamedia from 2005 to present.

  • Jim O’Neill
    Jim O’Neill
    Vice President, Client Services
Jim O’Neill
Vice President, Client Services

Jim O’Neill serves as the Director of Client Services for Viamedia. Prior to joining Viamedia in December, 2011, Jim was the Area Director of Ad Sales Operations for Comcast Spotlight in California.  In this position, Jim was responsible for the traffic, inventory, information technology, systems development, facilities, master control and engineering operations functions in support of advertising sales for California’s four ad sales markets.

Before Viamedia and Comcast, Jim held various management positions with FedEx, consulting positions with TCI,  AT&T Broadband and the department of Defense, and multi-faceted roles in public works management for the city of Poway, California.   His technical career has focused on PC/server integrated business solutions and relational databases in the public and private sectors while developing and challenging work teams to achieve operational excellence.

Jim studied public administration and naval science at San Diego State University and water technology at Palomar College.  He was a 2007 recipient of Comcast’s “Going the Extra Mile” (GEM) award recognizing operational excellence and a 2010 graduate of the Executive Leadership Forum.

Since relocating to Lexington, Jim has been slow to engage in charities, but has jumped into a busy social schedule.  As a beginning tennis player he earned both Gold and Silver medals in the 2012 Bluegrass State Games, as a pilot he explores airports all around the region and as an avid water-skier he spends weekends in the beautiful Kentucky lakes.