Understanding OTT (Over-The Top) Advertising

Understanding OTT (Over-The Top) Advertising

I have a confession to make. I am the daughter of one of the biggest nerds of all time. Growing up, my dad was obsessed with recording every movie and TV show that struck his fancy on TV to save for posterity. He then would make note of the hour and minute counter on...
Viamedia Expands Currency Relationship with Comscore

Viamedia Expands Currency Relationship with Comscore

Comscore will be the exclusive currency in 72 of 73 Viamedia markets NEW YORK, NY, Jan. 15, 2019 – Viamedia, the leading local cross-media advertising company, announced today that Comscore, a trusted currency for planning, transacting and evaluating media across...
5 Reasons Year Round Advertising is Key to Your Business’s Success

5 Reasons Year Round Advertising is Key to Your Business’s Success

A new year, a new plan? Right? Do you have your 2019 marketing strategy planned and ready to execute? Hopefully you answered YES to that question. The truth is a year round marketing and advertising strategy can bring more value than you think. Here are the 5 reasons...