Holiday Programming 2017

Holiday Programming 2017

“Home for the holidays” conjures many images, and when it comes to watching television during the month of December, that image is probably ad-supported cable television, which accrues over 80% of all gross impressions associated with holiday-themed TV programming. As...
Cake Wars

Cake Wars

Has our country gone a little dessert-crazy? I’m not referring to the gradual increase in our collective waist size, but rather the sheer number of current TV shows and specials devoted to a growing array of sweet delectables. According to the fascinating blog site,...
Thanksgiving Day 2017 Cable Marathon

Thanksgiving Day 2017 Cable Marathon

In what has become an annual holiday tradition, the cable industry will be serving up a stack of marathon programming events this Thanksgiving Day, Thursday, November 23rd. And side-by-side with all that great home cookin’ will be a round-the-clock buffet of...
2 Simple Ways to Measure Marketing Campaign Success

2 Simple Ways to Measure Marketing Campaign Success

Assessing whether a marketing campaign was successful has become increasingly difficult because of the complex consumer purchase funnel.  Consumers are being exposed to messages on multiple channels, which makes it difficult to pinpoint the effectiveness of a...
The Curse of Oak Island

The Curse of Oak Island

Tales of buried treasure never seem to die… they just get passed down from one generation to the next. Surely some of the treasures eventually come to light; others won’t. And still others are complete fabrications. (My pet theory: the more complex the backstory, the...