Navigating the Programmatic Wild West

Navigating the Programmatic Wild West

Programmatic Industry Update According to Emarketer, about 84% of all display ads in 2019 will be purchased programmatically. Programmatic direct and private marketplaces are trending higher because buyers want more control over inventory. Real-time bidding only...
2017 MLB Playoffs Offer a Desirable Audience and Solid Reach

2017 MLB Playoffs Offer a Desirable Audience and Solid Reach

After a long, hot slog of a season in which thirty Major League Baseball (MLB) teams play in a combined total of 2,430 games from April through September, the real excitement begins in the fall with the MLB Playoffs. Indeed, the entire month of October is a feeding...
Discovery’s Dual Survival Ratings Analysis

Discovery’s Dual Survival Ratings Analysis

My Adirondack summer camp counselors thought the world of my older brother. On over-night hikes, he always volunteered to carry the heaviest pack and had the stamina to set the pace for the rest of us. No trail was too rough for him, and when it disappeared into a...
If Loving You is Wrong

If Loving You is Wrong

Today, Luther Ingram isn’t exactly a household name, but in the early 1970s he lit up the music world with a #1 R&B Billboard Hit, “If Loving You is Wrong.” In its day, the lyrics were quite risqué as Ingram portrayed a married man carrying out an illicit affair...
NFL TV Ratings & Audience Analysis

NFL TV Ratings & Audience Analysis

The football of my youth was an autumn sport, but the sheer fan frenzy for the game created an economic opportunity that NFL owners (and various media outlets) just couldn’t resist. And, so, today practically anything and everything associated with the NFL is covered...