Help People Affected By Hurricane Harvey

Help People Affected By Hurricane Harvey

Hurricane Harvey is quickly becoming one of the worst storms to impact the U.S. in years — with record-breaking rainfall of over 49 inches as of 9 am CDT. Thousands of people in Houston and along the Gulf Coast have been displaced and the Texas governer has...
Cooks vs. Cons

Cooks vs. Cons

At a time when real news is positioned as “fake news” (and vice-versa), how apropos the title for this cooking contest show, “Cooks vs Cons.” But don’t let the title fool you… the “cons” in the show are a very talented group of everyday, amateur home chefs posing as...
Is A High Bounce Rate Always Bad?

Is A High Bounce Rate Always Bad?

Have you ever had a campaign with a high “bounce rate”? I know I have had this happen with many targeted website and programmatic campaigns I have been a part of. In the beginning part of my digital life in my career, this scared me. It...
MTV VMA’s Reach a Young, Diverse TV Audience

MTV VMA’s Reach a Young, Diverse TV Audience

The Moon Man is back Sunday, August 27th, 2017! No… not Neil Armstrong of Apollo 11 fame, but rather the statue (modeled after him) that’s inextricably linked to MTV’s annual extravaganza: the Video Music Awards (better known by its initials, VMAs.) Of course, MTV’s...
Fall Brings College Football, High Viewership, & Engaged Fans

Fall Brings College Football, High Viewership, & Engaged Fans

For many college sports fans (and I am one), the waning days of August are the most anticipated time of the year as the college football regular season gets underway. It’s the start of 100+ days of exciting collegiate football – all of which is just a prelude to the...